David & Goliath (film)

KIA AMERICA DROPS LATEST DIGITAL COLLECTIBLE AS PART OF "LEGENDS OF THE DRIVEWAY" CAMPAIGN FOR THE NEW TELLURIDE

Retrieved on: 
Tuesday, November 29, 2022
Marketing, PHEV, Kia Telluride, NFT, NBA, Virtual International Philharmonic, Legend, Gasoline, Multimedia, HEV, Student, Climate change, Social media, Non-fungible token, Driveway, Polygon, Big Game, Sport utility vehicle, Kia Soul, Character, Love, Sport, Collection, Goliath, Animal, Photography, K5, David & Goliath (film), Cryptocurrency, Toy, Management, Online shopping, Kia Sportage, Sweetness, Kia

Powered by the Sweet platform, collectors can begin minting " Legends of the Driveway " starting November 29, for $49.99 per collectible.

Key Points: 
  • Powered by the Sweet platform, collectors can begin minting " Legends of the Driveway " starting November 29, for $49.99 per collectible.
  • In the creative campaign, Kia reflects on the place many basketball fans and players first fall in love with the game: the driveway.
  • This new collection from Kia America will be minted on the carbon-neutral Polygon blockchain and sold on the Sweet marketplace.
  • "With each NFT collection, Kia America is leveraging its strengths and partnerships along with well-executed marketing campaigns to drive toward mass adoption of digital collectibles."

KIA AMERICA UNLEASHES POWER OF SILENCE IN NEW CAMPAIGN FOR MOST POWERFUL KIA EVER - THE EV6 GT

Retrieved on: 
Monday, November 14, 2022
Photography, Lamborghini, Sport utility vehicle, NASCAR, NBA, K5, Goliath, Ferrari, HEV, Social media, PHEV, Partnership, Torque, Kia, Marketing, Gasoline, Multimedia, Super 1 National Kart Championships, Ferrari Roma, EV6, Car, David & Goliath (film), Sign language, Electric motor, Toy, Mobile phone, Kia Sportage

IRVINE, Calif., Nov. 14, 2022 /PRNewswire/ -- Kia America recently debuted an all-new creative campaign for the most powerful vehicle in company history, the 576-hp, all-electric Kia EV6 GT. Performance vehicles of the past had to be heard to be believed, and the campaigns promoting these vehicles often featured revving engines and tuned exhaust systems. But this new campaign developed by David&Goliath, Kia's creative agency of record, communicates the EV6 GT's new message loud and clear – silence can be powerful.

Key Points: 
  • But this new campaign developed by David&Goliath, Kia's creative agency of record, communicates the EV6 GT's new message loud and clear silence can be powerful.
  • The spot opens with Martin behind the wheel of the all-electric Kia EV6 GT as it races along a professional track, taking corners, accelerating through straightaways, and even drifting.
  • "The Kia EV6 GT has set a new standard for performance, especially among electrified vehicles," said Russell Wager, vice president, marketing, Kia America.
  • The EV6 GT raises the threshold of performance for the already potent EV6 lineup, with a dual-motor e-AWD powertrain that sends power to all four wheels.

STAGWELL (STGW) ACQUIRES WOLFGANG TO EXPAND THE DONER PARTNERS NETWORK; COLIN JEFFERY APPOINTED CHIEF CREATIVE OFFICER OF DONER

Retrieved on: 
Wednesday, October 5, 2022
Macdonald, Goliath, Efficiency, Science, DPN, Cahoots, Strategic planning, Johnson & Johnson, NASDAQ, Entrepreneurship, David & Goliath (film), JBL, QSR, Hackensack Meridian Health, McDonald's, The UPS Store, LOS, Sport, CCO, Acquisition, Marketing, Industry, David, CEO, CPG, Main Street, Kia, Creativity, Mark Penn, Travel, Bloomberg L.P., Miller, Fast food, Management, Wolfgang, Amazon, Doner

DETROIT and LOS ANGELES, Oct. 5, 2022 /PRNewswire/ -- Today, full-service agency Doner, known for operating at the intersection of Modern & Main Street, marks its 85th anniversary by welcoming award-winning creative agency Wolfgang to the Doner Partners Network (DPN). As part of this acquisition by Stagwell (NASDAQ: STGW), the founding partners of Wolfgang will take on meaningful leadership roles within the DPN and enhance the network's West Coast presence. These moves come as the DPN accelerates momentum with new business wins and industry accolades, including Doner's recognition as an Ad Age A-List 2022 Standout Agency

Key Points: 
  • Jeffery has driven great success as CCO at Wolfgang, and before that, as CCO of David&Goliath for 10+ years.
  • Jeffery will oversee Doner and Wolfgang's creative departments in his newly appointed role, leading all innovation and delivering purposeful and culturally relevant creative work.
  • "Doner has an incredible legacy and has created a wide range of iconic work over the years," said Colin Jeffery, CCO, Doner.
  • Seema Miller, Co-Founder, President, and Chief Strategy Officer, Wolfgang, will remain in that role, and lead strategic and new business initiatives across Stagwell.

KIA AMERICA ENLISTS NFT CHARACTERS TO STAR IN NEW CREATIVE CAMPAIGN FOR THE ALL-NEW 2023 KIA SOUL

Retrieved on: 
Friday, July 15, 2022
Non-fungible token, NFT, CEO, Gasoline, Sport, DASK, Technology, Food, Individual, Collection, Goliath, Marketing, Smartphone, 3D, Multimedia, Sport utility vehicle, NBA, Animal, Efficiency, Photography, Kia Soul, David & Goliath (film), Super Bowl, Television, Video game console, Mobile phone, Sweetness, Kia

IRVINE, Calif., July 15, 2022 /PRNewswire/ -- Kia America is launching a new creative broadcast campaign highlighting the individuality of the all-new, 2023 Kia Soul, one of the brand's most iconic models. Debuting today, the 30-second spot features NFTs as talent and incorporates a unique QR code embedded into the creative. Powered by the Sweet NFT platform, when viewers scan the code with a smartphone, they can easily obtain one of 10,100 Kia-themed NFTs and it will be seamlessly deposited and stored in their own Sweet blockchain wallet.

Key Points: 
  • New Ad Campaign Highlights Individuality of the Kia Soul and Features DASK NFTs; 30-Second Spot Features Special QR Code Viewers Scan to Claim Unique Kia Soul NFTs
    IRVINE, Calif., July 15, 2022 /PRNewswire/ -- Kia America is launching a new creative broadcast campaign highlighting the individuality of the all-new, 2023 Kia Soul, one of the brand's most iconic models.
  • Debuting today, the 30-second spot features NFTs as talent and incorporates a unique QR code embedded into the creative.
  • Created by David&Goliath, Kia's creative agency of record, the campaign titled " Built for Whoever You Are " includes a 30-second spot which follows three of the most popular DASK NFT characters as they hop in a new 2023 Kia Soul and drive through city streets.
  • "The Soul is as individualistic as the NFTs are, and as a brand, Kia is always innovating to stay on the cutting edge."

The Ad Council and USDA Forest Service's Energetic New Creative Encourages Families to Explore Forests Near Them

Retrieved on: 
Tuesday, June 14, 2022
State and Private Forestry, View, Caregiver, Hispanic and Latino Americans, Goliath, Time, Advertising, Conservation Education Centre, Marketing, Birds Eye View, Firefly Alpha, United States Forest Service, Ad Council, Radio, Nature, David, Forest, Awareness, YouTube, PSAS, Creativity, Multimedia, American Public Media Group, Music, Recreation, Virginia Outdoors Foundation, Technology, Health, Freedom, Nation, Parent, State, Twitter, Population, Friends, Culture, Social impact, Family, History, Instagram, David & Goliath (film), Forest service, Council, Laughter, Agriculture, Tourism, Public relations, Sales, Facebook

"We are excited that many families visit the outdoors and are able to reconnect with each other and nature.

Key Points: 
  • "We are excited that many families visit the outdoors and are able to reconnect with each other and nature.
  • Through this campaign we hope to reach families currently not engaging in these experiences," said Jim Copeland, Acting Director, Conservation Education, Forest Service, State and Private Forestry at the USDA Forest Service.
  • Since 2009, the Ad Council and USDA Forest Service's Discover the Forest campaign has encouraged parents and caregivers to get outside with their families to reconnect with nature, whether it's in a park, forest, or green space nearby.
  • To find a forest, park or trail near you, visit DiscoverTheForest.org , and follow Discover the Forest on Facebook , Twitter and Instagram .

VIZIO Launches New “Hear Like They Do” Digital Ad Campaign for Its Award-Winning Sound Bars

Retrieved on: 
Friday, November 19, 2021
Entertainment, Social Media, Hardware, Consumer Electronics, Consumer, Technology, General Entertainment, Marketing, Audio, Video, Advertising, Communications, Pets, Sport, VFX, A Business Affair, Goliath, Sound, Music, Human, Communication, Marketing communications, Family, VIZIO, Love, David & Goliath (film), Dog, Stunning, Animation, Collection, Digital, Instagram, Associate, Dolby Laboratories, Multimedia, Jam, Iran, Television, Element, DTS, Cassette tape, Amusement arcade

They can hear higher highs, detect softer sounds and greater nuances, and hear nearly twice as many frequencies as humans.

Key Points: 
  • They can hear higher highs, detect softer sounds and greater nuances, and hear nearly twice as many frequencies as humans.
  • Thats the premise of a new advertising campaign for VIZIO Sound Bars the perfect companion to VIZIO Smart TVs and the #1-selling sound bars in the U.S. featuring mans best friend.
  • And since dogs hear four times better than people, we focused our creative campaign on experiencing sound as they do.
  • This campaign is a fun way to highlight the whole new level of sound you can enjoy with VIZIO Sound Bars, the #1 Sound Bar in America.