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Firework to Appear Alongside Adobe, Microsoft, and Target at CES Panel Focusing on Winning Lifetime Customers in E-commerce

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Thursday, January 4, 2024

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SAN MATEO, Calif., Jan. 4, 2024 /PRNewswire/ -- Firework, the world's leading video commerce and engagement platform built for brands and retailers, announced today that its co-founder and CEO, Vincent Yang, will be participating in a high-profile panel at the upcoming Consumer Electronics Show. The panel, titled "Partnering to Win Lifetime Customers," will also feature distinguished speakers from Target, Microsoft, FCB Global, and Adobe.

Key Points:

The panel, titled " Partnering to Win Lifetime Customers ," will also feature distinguished speakers from Target, Microsoft, FCB Global, and Adobe.
The panel will delve into the future of e-commerce, focusing on the importance of authenticity, trust, and security in a world where these values are fleeting—and increasingly sought after.
"Video commerce is not just the future; it's the present, and it's transforming the way we engage with customers," said Vincent Yang.
"At Firework, we've seen firsthand how interactive and immersive video experiences can create lasting connections and drive real business results.

Skai Named #1 Search Engine Marketing and Social Media Marketing Provider to Digital Commerce 360's Top 1000 Retailers

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Monday, November 21, 2022

SAN FRANCISCO, Nov. 21, 2022 /PRNewswire/ -- Today, Skai , the leading omnichannel platform for performance marketing, was once again named the top provider of search engine and social media marketing technology to the Top 1000 retailers in Digital Commerce 360's annual review of leading vendors.

Key Points:

SAN FRANCISCO, Nov. 21, 2022 /PRNewswire/ -- Today, Skai , the leading omnichannel platform for performance marketing, was once again named the top provider of search engine and social media marketing technology to the Top 1000 retailers in Digital Commerce 360's annual review of leading vendors.
"Aside from continuing to invest in building best-in-class performance solutions for search and social marketers, Skai has proven to move with the times.
Vendor rankings are based on the number of clients in the 2022 edition of Digital Commerce 360's Top 1000 .
The report ranks the top 10 vendors used by Digital Commerce 360 Top 1000 retailers across 24 categories, and Skai, formerly Kenshoo, led as the vendor with the most Top 1000 clients in the search engine marketing and social media marketing categories.

Advertisers grow ad spending in Q3 to find customers in a challenging economy

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Thursday, October 27, 2022

SAN FRANCISCO, Oct. 27, 2022 /PRNewswire/ -- Today, Skai, an omnichannel platform for performance marketing, is publishing its Q3 2022 Digital Marketing Quarterly Trends Infographic, an in-depth analysis of the digital marketing trends that defined the last quarter (Q3), with a full report to follow next week. Overall, spending increased in retail media, search, and social channels compared to both last quarter and last year, even as the external environment became more challenging.

Key Points:

All the while, the number of ad impressions and clicks have grown, suggesting shoppers are still out there shopping, but they're a bit harder to find and a bit harder to convert into customers.
"Meanwhile, shopping ads on social media seem to be way out in front of the overall channel performance, increasing in both price and volume.
This may signal increasing confidence in commerce activity as we continue to regain the signals lost when Apple revamped privacy policies last year.
Ad spending and pricing have been translated to USD at the time the spending was incurred, where applicable.

Skai Appoints Nir Feldman as Chief Data Officer

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Tuesday, August 2, 2022

SAN FRANCISCO, Aug. 2, 2022 /PRNewswire/ -- Skai, an omnichannel platform for performance marketing serving more than 80 billion monthly impressions across channels, today announces that Nir Feldman, currently Chief Engineering Officer, has been named the company's Chief Data Officer. Further to his research and development leadership, Feldman will lead data strategy and teams in building a first-of-its-kind knowledge graph to connect fragmented datasets and extract contextual insights for brands making go-to-market plans and decisions. He will also be responsible for further establishing a data-driven culture, practices and asset development as part of the company's overarching strategy of helping unify marketing intelligence and activation within and across the most dominant walled garden media.

Key Points:

SAN FRANCISCO, Aug. 2, 2022 /PRNewswire/ -- Skai , an omnichannel platform for performance marketing serving more than 80 billion monthly impressions across channels, today announces that Nir Feldman, currently Chief Engineering Officer, has been named the company's Chief Data Officer.
A veteran at Skai since 2012, Feldman was named Chief Engineering Officer in January of 2021.
"Nir has grown as a global leader during his tenure with Skai and was fundamental in what we have become," said Yoav Izhar-Prato, Chief Executive Officer and Co-Founder at Skai.
Skai (formerly Kenshoo) is an omnichannel marketing platform that uniquely connects data and performance media for informed decisions, high efficiencies, and optimal returns.

Skai Earns Great Place to Work Certification™ in The U.S., Israel, and the UK

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Wednesday, June 29, 2022

SAN FRANCISCO, June 29, 2022 /PRNewswire/ -- Skai, a leading omnichannel marketing platform, is proud to be Certified™ by Great Place to Work® in the United States, Israel, and the United Kingdom. The prestigious award is based entirely on what current employees say about their experience working at Skai. In the U.S., 97% of employees reported Skai being a great place to work – compared to 57% of employees at a typical U.S.-based company. Skai was deemed a great place to work by 96% of employees in Israel and 93% of employees in the United Kingdom.

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In the U.S., 97% of employees reported Skai being a great place to work compared to 57% of employees at a typical U.S.-based company.
Skai was deemed a great place to work by 96% of employees in Israel and 93% of employees in the United Kingdom.
"Great Place to Work Certification isn't something that comes easily it takes ongoing dedication to the employee experience," saidSarah Lewis-Kulin, vice president of global recognition at Great Place to Work.
According to Great Place to Work research , job seekers are 4.5 times more likely to find a great boss at a Certified great workplace.

Skai Awarded "Best AI-based Solution for Advertising" in 2022 Artificial Intelligence Breakthrough Awards Program

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Thursday, June 23, 2022

SAN FRANCISCO, June 23, 2022 /PRNewswire/ -- Skai, a leading omnichannel marketing platform, announced today that it has won "Best AI-based Solution for Advertising" in the fifth annual AI Breakthrough Awards. The award was presented by Tech Breakthrough, a leading market intelligence organization that researches, analyzes, and highlights the leaders and innovators in the world's most competitive technology sectors. The award acknowledges Skai's support of the entire marketing lifecycle through three unique AI capabilities: marketing planning and omnichannel activation, marketing measurement, and marketing intelligence.

Key Points:

The award was presented by Tech Breakthrough , a leading market intelligence organization that researches, analyzes, and highlights the leaders and innovators in the world's most competitive technology sectors.
The award acknowledges Skai's support of the entire marketing lifecycle through three unique AI capabilities: marketing planning and omnichannel activation, marketing measurement, and marketing intelligence.
Skai's 2021 acquisition of Signals Analytics, a pioneer in AI-powered analytics and consumer insights, strengthened Skai's marketing intelligence offering.
Part of Tech Breakthrough , a leading market intelligence and recognition platform for global technology innovation and leadership, the AI Breakthrough Awards program is devoted to honoring excellence in Artificial Intelligence technologies, services, companies and products.

Target Announces Investments to Drive Long-term Growth

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Tuesday, March 1, 2022

Target will invest in its physical stores, digital experiences, fulfillment capabilities and supply chain capacity that further differentiate its retail offering and drive continued growth.

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Target will invest in its physical stores, digital experiences, fulfillment capabilities and supply chain capacity that further differentiate its retail offering and drive continued growth.
"We see substantial opportunities to build on our core capabilities to drive deeper guest engagement and long term growth."
On top of the full-store remodels, Target will complete hundreds of smaller projects across the chain to support the growth of its fulfillment services and expanding in-store brand partnerships.
Target's in-store and online experiences that elevate strategic brand partnerships, like Ulta Beauty, Disney, Levi's and Apple, build relevance with guests and drive incremental growth.

C Space Keynote to Highlight Transformed Consumer Experience at CES 2022

Retrieved on:

Friday, November 19, 2021

ARLINGTON, Va., Nov. 19, 2021 /PRNewswire/ --The Consumer Technology Association (CTA) today announced its CES 2022 C Space keynote.

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ARLINGTON, Va., Nov. 19, 2021 /PRNewswire/ --The Consumer Technology Association (CTA) today announced its CES 2022 C Space keynote.
CES 2022 will feature one of the biggest C Space events to date.
Owned and produced by CTA, CES 2022 will convene the tech industry in person and digitally, Jan. 5-8, 2022, with Media Days taking place Jan. 3-4, 2022.
CES 2022 will take place in person in Las Vegas, and digitally, Jan. 5-8, 2022.