Diff

WPP Acquires Data-Driven Influencer Marketing Agency Goat

Retrieved on: 
Wednesday, March 22, 2023
Other Communications, Finance, Marketing, Advertising, Communications, Professional Services, Media, Social Media, Search Engine Optimization, Search Engine Marketing, Nexus, WPP plc, Dell, Meta, Adweek, The Village Market, EA, Uber, Natura & Co, Drum, INCA, Acquisition, Internet, Commerce, Tesco, Growth, Digital, NYSE, Diff, Goat, WPP, Passport

WPP (NYSE: WPP) today announces the acquisition of Goat , one of the world’s leading influencer marketing agencies.

Key Points: 
  • WPP (NYSE: WPP) today announces the acquisition of Goat , one of the world’s leading influencer marketing agencies.
  • Goat specialises in data-led end-to-end influencer marketing campaigns grounded in performance and measurement and was founded by Arron Shepherd, Nick Cooke, and Harry Hugo in 2015.
  • Goat will join GroupM, WPP’s media investment group, and merge with its influencer marketing solution INCA to create the industry’s first truly global influencer marketing agency with more than 300 employees in over 30 markets around the world.
  • These include 3K Communications , Fēnom Digital , Diff , Passport , JeffreyGroup and Newcraft in the last six months alone, in addition to the acquisition of influencer marketing agency Village Marketing in February 2022.

WPP acquires German healthcare specialist 3K Communication

Retrieved on: 
Tuesday, March 7, 2023
Banking, General Health, Professional Services, Pharmaceutical, Other Communications, Science, Advertising, Biotechnology, Communications, Finance, Health, Consulting, Other Science, Digital, NYSE, Hill+Knowlton Strategies, Acquisition, Health care, Growth, Wellness, Annamaria, Eno (rapper), Medical device, Pharmaceutical industry, Management, Diff, Passport, WPP

WPP (NYSE: WPP) announces today that it has acquired 3K Agentur für Kommunikation (3K), one of the leading healthcare specialist PR agencies in Germany.

Key Points: 
  • WPP (NYSE: WPP) announces today that it has acquired 3K Agentur für Kommunikation (3K), one of the leading healthcare specialist PR agencies in Germany.
  • 3K will become part of the Hill+Knowlton Strategies (H+K) global network, strengthening its healthcare presence in Europe and expanding its operations in Germany.
  • The addition of 3K aligns with WPP’s strategic focus on healthcare and marks the company’s continued investment in Germany.
  • In the second half of 2022, WPP appointed Wendy Lund as Chief Client Officer for Health & Wellness and FM Schmidt as WPP’s first President of the German market.

WPP Partners With Stripe to Expand Commerce and Payments Solutions for Brands

Retrieved on: 
Thursday, February 16, 2023
Apps, Applications, Technology, Payments, Fintech, Advertising, Communications, Professional Services, Retail, Online Retail, App Store (iOS/iPadOS), Commerce, Diff, SPE, NYSE, Le Monde, News, Friction, Stripe, GMV, VP Bank, Ford, Online shopping, Shopify, Maersk, WPP, Amazon

WPP (NYSE: WPP) today announced it has partnered with Stripe to develop new commerce and payments solutions on behalf of joint clients.

Key Points: 
  • WPP (NYSE: WPP) today announced it has partnered with Stripe to develop new commerce and payments solutions on behalf of joint clients.
  • WPP will receive early access to new product releases and go-to-market strategy in addition to receiving support from Stripe’s team of commerce and payment experts.
  • By partnering with Stripe, WPP will enhance its digital commerce capabilities across its business which includes over 13,500 commerce specialists globally.
  • By combining Stripe with WPP’s extensive commerce experience, businesses can modernize, get more out of their digital channels, and grow entirely new revenue streams.”

WPP Acquires Fēnom Digital

Retrieved on: 
Thursday, January 5, 2023
Finance, Banking, Advertising, Communications, Professional Services, PacSun, Marketing, Microsoft, Salesforce, Digital, Acquisition, Growth, Commerce, NYSE, GMV, GNC, Diff, Wunderman Thompson, Online shopping, WPP, Snipes, Crocs

WPP (NYSE: WPP) today announces the acquisition of Fēnom Digital , one of the fastest growing digital transformation agencies in North America.

Key Points: 
  • WPP (NYSE: WPP) today announces the acquisition of Fēnom Digital , one of the fastest growing digital transformation agencies in North America.
  • Fēnom Digital will join WPP’s world-class, global commerce capability within Wunderman Thompson, which drives over $30 billion in GMV for brands such as Nestlé, Bosch and Microsoft.
  • Mark Read, CEO of WPP, said: “Expanding our business in high-growth commerce areas continues to be a high priority for WPP as we enter 2023.
  • We are looking forward to bringing our combined expertise to service clients across multiple Salesforce clouds.”
    Dylan Runne, CEO, Fēnom Digital, said: “We couldn’t be happier to be joining the Wunderman Thompson family and bringing our best-in-class commerce solutions to the world’s leading digital agency.

WPP Acquires Canadian Commerce Agency Diff to Grow Its Partner Ecosystem in North America

Retrieved on: 
Thursday, December 8, 2022
Software, Marketing, Advertising, Communications, Technology, Electronic Commerce, Online Retail, Retail, Giant, Wunderman Thompson, Commerce, D2C, Ecosystem, Creativity, Forrester, NYSE, Giant Tiger, Shopify, United, GMV, Acquisition, Online shopping, WPP, Diff

WPP (NYSE: WPP) today announces that it is acquiring Diff, a leading commerce agency based in Montreal, Canada.

Key Points: 
  • WPP (NYSE: WPP) today announces that it is acquiring Diff, a leading commerce agency based in Montreal, Canada.
  • Diff is an award-winning developer of tailor-made commerce solutions with specialized capabilities that address the rapidly growing Shopify commerce ecosystem.
  • Founded in 2011 by Benjamin Crudo, the 115-strong company will join the Wunderman Thompson global network, complementing its world-class commerce and marketing services teams in North America.
  • Neil Stewart, CEO of Wunderman Thompson Commerce, said: This acquisition boosts Wunderman Thompsons commerce and technology ecosystem across North America, bringing Shopify expertise to our roster of well-established technology partnerships.

Callin Signs Exclusive Podcast Deals with Glenn Greenwald, Matt Taibbi, Briahna Joy Gray, Antonio García Martínez, and Andray Domise

Retrieved on: 
Wednesday, November 10, 2021
Craft Ventures, Politics, View, Fertility, Android, News, Privacy, Culture, Health, SAN, Sequoia Capital, Education, Self Control (Raf song), Technology, Sanitization (classified information), Habit, National Press Club (Australia), Sport, Multimedia, National, Taibbi, Thought, Food, Crowns Down & Company, History, Diff, Q&A, App Store (iOS/iPadOS), Life, Religion, IPhone, Mobile phone, Entertainment, Public relations, Music

The new creators include Glenn Greenwald, Matt Taibbi, Briahna Joy Gray, Antonio Garca Martnez, and Andray Domise, with more to join in the coming weeks.

Key Points: 
  • The new creators include Glenn Greenwald, Matt Taibbi, Briahna Joy Gray, Antonio Garca Martnez, and Andray Domise, with more to join in the coming weeks.
  • "Creators like Glenn, Matt, Briahna, Antonio, and Andray take Callin to the next level.
  • Callin is home to shows across categories including comedy, sports, true crime, gaming, food, health, education, history, entertainment, and more.
  • Glenn Greenwald, independent journalist and author, will launch " The Glenn Greenwald Podcast " which will span commentary, reporting, and interactive discussions.