Measured Solves Advertising’s Walled Garden Problem
Measured , the industry leader in incrementality measurement, is announcing the launch of new technology to solve advertising’s walled garden problem and completely overhaul the industry’s current approach to measurement.
- Measured , the industry leader in incrementality measurement, is announcing the launch of new technology to solve advertising’s walled garden problem and completely overhaul the industry’s current approach to measurement.
- Currently, marketers are left to hypothesize about the value of their advertising spend, relying on data provided by media platforms that is frequently misreported.
- The advertising landscape has shifted considerably towards Measured’s privacy-centric approach since the company first launched in 2017.
- Most media measurement methods today do not measure incremental impact because they rely on correlation, not causal measurement.