Social video marketing

Vimeo Marketing launches to give marketers an integrated toolset for enabling audience engagement and supporting business growth

Retrieved on: 
Thursday, November 2, 2023
Cloud, Timeline, Marketo, Social video marketing, Salesforce Marketing Cloud, Organization, Exercise, Salesforce, Internet, Marketing, CRM, Video game, HubSpot, Vimeo

With Vimeo Marketing, marketers at organizations of all sizes now have access to a complete set of video marketing tools that can help them drive performance on nearly every channel.

Key Points: 
  • With Vimeo Marketing, marketers at organizations of all sizes now have access to a complete set of video marketing tools that can help them drive performance on nearly every channel.
  • “Video marketing has often been seen as a brand awareness play that was reserved for big brands with big budgets.
  • It provides a unified set of capabilities that can help marketers everywhere optimize engagement, increase conversions, and build brand loyalty.
  • Vimeo Marketing is available today on Vimeo’s enterprise and select online plans , with new capabilities becoming available by the end of the year.

Marketing Powerhouse Peter Tardif Joins Videoquant, Inc. Advisory Team, Follows News of Former Tripadvisor CEO & Co-Founder Joining

Retrieved on: 
Tuesday, June 6, 2023
Vistaprint, Social video marketing, Time Life, Icon brand, Grubhub, Direct response television, Fortune 500, DRTV, ROI, Video game, Tripadvisor

BOSTON, June 6, 2023 /PRNewswire/ -- Acclaimed TV & video performance marketing leader Peter Tardif has joined Videoquant, Inc's advisory team. Recognized for his work with iconic brands including Vistaprint, GrubHub, Drizly, and Time Life, Tardif's addition follows the recent induction of Steve Kaufer, former CEO and co-founder of Tripadvisor, into Videoquant's advisory panel.

Key Points: 
  • Recognized for his work with iconic brands including Vistaprint, GrubHub, Drizly, and Time Life, Tardif's addition follows the recent induction of Steve Kaufer, former CEO and co-founder of Tripadvisor, into Videoquant's advisory panel.
  • Tardif is renowned for driving substantial growth in online sales with Direct Response Television (DRTV) and aligns with Videoquant's customer profile.
  • "His expertise in video & TV marketing and deep understanding of our target customers will be vital to our mission," said Tim D'Auria, founder and CEO of Videoquant.
  • Tardif was identified by Videoquant's proprietary technology during a Fortune 500 pilot study, which singled out GrubHub for outstanding video marketing performance.

LiquidityBook Hires Twitter Alum Cavin Woo to Spearhead Software Engineering Development

Retrieved on: 
Tuesday, May 30, 2023
Social video marketing, Shawn, Software, Sales

Woo will lead software development efforts for the firm’s growing suite of multifaceted trade management solutions.

Key Points: 
  • Woo will lead software development efforts for the firm’s growing suite of multifaceted trade management solutions.
  • Woo brings over a decade of software engineering and technical leadership experience to LiquidityBook.
  • Woo remained at Twitter until 2023, where he led sizable engineering teams initially focused on integrating SnappyTV’s innovative technology into the Twitter platform.
  • Commenting on Mr. Woo’s hire, Mr. Samuel said: “We are thrilled to add Cavin to our software engineering team.

EQS-News: The Stepstone Group strengthens global expertise in technology and Artificial Intelligence with new CTO Thierry Bedos

Retrieved on: 
Wednesday, May 17, 2023
StepStone Group, NeXT, Social video marketing, Expedia, Senior, Infrastructure, Expedia Group, Intelligence, Tech, Executive Committee, Artificial intelligence, Hotels.com, AI, Gunderson Dettmer Stough Villeneuve Franklin & Hachigian, JCP Executive Committee, KI, No-code development platform, Management, Cryptocurrency

Chief Technology Officer Bedos joins Stepstone's Executive Committee, with responsibility for all technology services and scalable solutions on the global tech platform

Key Points: 
  • Chief Technology Officer Bedos joins Stepstone's Executive Committee, with responsibility for all technology services and scalable solutions on the global tech platform
    Düsseldorf, 17 May 2023.
  • Leading recruiting platform The Stepstone Group is strengthening its global expertise in digital development and Artificial Intelligence with Thierry Bedos as its new Chief Technology Officer (CTO).
  • "Technology is a core aspect of our corporate strategy and the very essence of what we do here at The Stepstone Group.
  • "I believe the recruitment industry is bound to profoundly transform in the coming years through the power of technology and AI in particular," said Thierry Bedos.

Magnite Research Finds Streaming TV Is Most-watched Form of TV in the Nordics

Retrieved on: 
Tuesday, April 25, 2023
Social video marketing, Streaming television, Addition, Habit, Internet, Research, Social media, How, Growth, Environment, Harris Interactive, Television, Mobile phone, Magnite

STOCKHOLM, Sweden , April 25, 2023 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising company, today unveiled its latest research study, “The Rise of Streaming TV: An In-Depth Look at How Streaming TV is Evolving in the Nordics.” The research finds that 78% of TV viewers in the Nordics are watching streaming TV, which comprises television content streamed via the internet on any device, and that it is now the most-watched form of TV in Denmark, Finland, Norway, and Sweden.

Key Points: 
  • STOCKHOLM, Sweden , April 25, 2023 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising company, today unveiled its latest research study, “The Rise of Streaming TV: An In-Depth Look at How Streaming TV is Evolving in the Nordics.” The research finds that 78% of TV viewers in the Nordics are watching streaming TV, which comprises television content streamed via the internet on any device, and that it is now the most-watched form of TV in Denmark, Finland, Norway, and Sweden.
  • “The way consumers watch television is changing and we completed this study to better understand viewing habits and consumption patterns across the growing streaming audience in the Nordics,” said Natasha Westlund, Head of Nordics at Magnite.
  • 67% of those who only watch ad-supported streaming and no other form of TV said they are satisfied with the amount of ads they see.
  • Magnite engaged Harris Interactive to execute an online survey of 4,135 respondents across the Nordics: Denmark, Finland, Norway, and Sweden.

Omdia: FAST channel revenue to reach $6.3bn in 2023

Retrieved on: 
Thursday, April 20, 2023
Growth, Social video marketing, Research, FAST, Video game

LONDON, April 20, 2023 /PRNewswire/ -- Free ad-supported streaming TV (FAST) channels will generate revenues of $6.3bn in 2023 says new research from Omdia .

Key Points: 
  • LONDON, April 20, 2023 /PRNewswire/ -- Free ad-supported streaming TV (FAST) channels will generate revenues of $6.3bn in 2023 says new research from Omdia .
  • While the US will continue to dominate the market, a $1.6bn revenue opportunity will emerge for FAST channels outside of the US by 2027.
  • Earlier this year, Omdia reported that FAST revenue grew almost 20 times between 2019 and 2022, and is set to triple between 2022 and 2027 to reach $12bn.
  • FAST revenue in Mexico will be $93m in 2027, making it the seventh-largest individual FAST market.

Omdia: FAST channel revenue to reach $6.3bn in 2023

Retrieved on: 
Thursday, April 20, 2023
Growth, Social video marketing, Research, FAST, Video game

LONDON, April 20, 2023 /PRNewswire/ -- Free ad-supported streaming TV (FAST) channels will generate revenues of $6.3bn in 2023 says new research from Omdia .

Key Points: 
  • LONDON, April 20, 2023 /PRNewswire/ -- Free ad-supported streaming TV (FAST) channels will generate revenues of $6.3bn in 2023 says new research from Omdia .
  • While the US will continue to dominate the market, a $1.6bn revenue opportunity will emerge for FAST channels outside of the US by 2027.
  • Earlier this year, Omdia reported that FAST revenue grew almost 20 times between 2019 and 2022, and is set to triple between 2022 and 2027 to reach $12bn.
  • FAST revenue in Mexico will be $93m in 2027, making it the seventh-largest individual FAST market.

PR NEWSWIRE'S PREMIUM CONTENT SERVICES BRAND, MULTIVU, KICKS OFF NEW YEAR WITH EXPANDED DIGITAL SOLUTIONS AND STRATEGIC NEW HIRES

Retrieved on: 
Monday, February 27, 2023
PR Newswire, Satellite, EMEIA, Intelligence, Life, Research, Investment, Element, Social video marketing, Cision, Digital, News

NEW YORK, Feb. 27, 2023 /PRNewswire/ -- MultiVu, the premium brand within PR Newswire, announced today the expansion of many of its content service solutions, including newly developed digital offerings like Social Video, a more robust suite of Multichannel News Release options, and enhanced Webcasting capabilities, alongside existing full-service end-to-end video production and distribution solutions. The revitalization of its product offerings reflects the company's ongoing commitment to elevate the client experience by creating products and solutions that address clients' most pressing needs.

Key Points: 
  • At the core, the team's role is to help all clients amplify their stories through execution within paid, earned, shared, and owned media.
  • "The benefit to clients is enormous," said Faye Godfrey, who recently joined as VP of Content Services, bringing years of digital marketing and leadership experience to the team.
  • As an integral part of PR Newswire's strategic vision, the company has made investments in MultiVu's people, processes, and solutions with Godfrey at the helm.
  • Based in London, Godfrey aims to deepen PR Newswire's global client base by offering more comprehensive solutions for international clients.

Economic Uncertainty Rising, 83% of Marketing Leaders to Prioritize Investments in Operational Efficiency and Hiring in 2023

Retrieved on: 
Tuesday, January 10, 2023
Software, Social Media, Professional Services, Internet, Search Engine Marketing, Technology, Digital Marketing, Data Analytics, Marketing, Advertising, Content Marketing, Communications, Consulting, CMOS, Social media, VPS, Marketing, CX, Growth, Research, Social video marketing, Social commerce, Emplify

The study aims to shed light on how marketing leaders are growing their teams to overcome these obstacles, along with outlining where they want to invest to achieve their goal of increasing agility and efficiency.

Key Points: 
  • The study aims to shed light on how marketing leaders are growing their teams to overcome these obstacles, along with outlining where they want to invest to achieve their goal of increasing agility and efficiency.
  • More than 80% of marketing leaders surveyed prioritize operational efficiency — the benefit of recruiting skilled marketers and using agile technology — as their top near-term strategic objective.
  • Near-term hiring goals spotlight social media strategy: According to the study, growth and customer marketing professionals are by far the most actively demanded and recruited roles by marketing leadership.
  • Investment in social media marketing technology is expanding: Approximately three-quarters of respondents are prioritizing social or digital advertising tools, while 66% are investing in social media marketing platforms.

Descript Partners with LinkedIn's Creator Accelerator Program to Help Emerging Creators Build Audiences, Brands, and Businesses

Retrieved on: 
Thursday, October 20, 2022
SAN, LinkedIn, Social video marketing, Remote recording, Life, Videos and audio recordings of Osama bin Laden, Redpoint Ventures, Groupon, Business, Corporation, Program, Partnership, Technology, United Kingdom, Creativity, Audiogram, Spark Capital, Creative industries, Mobile phone, Audio description, Overdubbing

SAN FRANCISCO, Oct. 20, 2022 /PRNewswire-PRWeb/ -- Descript, the simple but powerful tool that makes editing video and audio as easy as editing a doc, announces a partnership with the LinkedIn Creator Accelerator Program to help emerging creators grow their audiences and learn to monetize their content.

Key Points: 
  • The company will join LinkedIn's creator accelerator programs in Brazil, the United Kingdom , and a new U.S. program focused on creators who are passionate about technology and innovation.
  • Earlier this year, Descript joined LinkedIn's first U.S. creator accelerator program and a subsequent program in India.
  • "Our participation in LinkedIn's creator accelerator programs fosters our support of emerging creators, and cements Descript as a key part of the creator work stack," said Jay LeBoeuf, Head of Business and Corporate Development at Descript.
  • "Ever since I started using Descript, my video editing time has been cut by over 50%," said Carlynn Greene, participant in LinkedIn's U.S. creator accelerator program in January.