Wolverine Boots and Apparel Licenses Sock Business to Renfro Brands
ROCKFORD, Mich., Nov. 21, 2023 /PRNewswire/ -- Wolverine Boots and Apparel, the 140-year-old boot maker, has made the strategic decision to license their sock business exclusively to Renfro Brands. Wolverine sites the ever-evolving consumer, industry, and retail landscape as their main decision driver.
- ROCKFORD, Mich., Nov. 21, 2023 /PRNewswire/ -- Wolverine Boots and Apparel, the 140-year-old boot maker, has made the strategic decision to license their sock business exclusively to Renfro Brands.
- "To better service the needs of our retailer partners and consumers, the decision to partner with Renfro reinforces our prioritization of the sock category," said Tom Kennedy, President of Wolverine Boots and Wolverine Worldwide's Work Group.
- Renfro Brands has been a sock industry leader for over 100 years and has pioneered some of the most important innovations in sock manufacturing.
- "We're thrilled to expand our portfolio with the addition of Wolverine," says Kevin Venable, Senior Brand Director at Renfro Brands.