Mirakl & Havas Announce Global Partnership to Accelerate eCommerce and Retail Media Growth
PARIS and BOSTON, Sept. 28, 2023 /PRNewswire/ -- Today, Mirakl – the pioneering and leading SaaS solution to empower businesses in their digital transformation through platform innovation – and Havas – one of the world's largest global communications networks – announced a unique global partnership to accelerate eCommerce and retail media growth. Harnessing the synergies of both organizations' clients and partners, this partnership will create the most powerful independent retail media network for brands and retailers, leveraging Mirakl's unique AI-powered advertising technology optimized for marketplaces and eCommerce. This partnership will also make Mirakl's suite of solutions seamlessly available to Havas clients to sell on Mirakl-powered Marketplaces and position Mirakl as a strategic partner to help Havas clients launch and grow their marketplace.
- Unique global partnership between Mirakl & Havas will create the most powerful independent retail media network and provide seamless access to Mirakl's leading tech suite for brands globally.
- PARIS and BOSTON, Sept. 28, 2023 /PRNewswire/ -- Today, Mirakl – the pioneering and leading SaaS solution to empower businesses in their digital transformation through platform innovation – and Havas – one of the world's largest global communications networks – announced a unique global partnership to accelerate eCommerce and retail media growth.
- This global partnership gives Mirakl and Havas clients the tools to take advantage of this highly profitable opportunity by uniting Mirakl's award-winning technology suite of solutions with the expertise of Havas' full-service eCommerce offering, Havas Market.
- The strength of the network and the expertise of Havas and Mirakl combined will create a global leader in Retail Media extending the value creation for our common customers," said Philippe Corrot, co-CEO & cofounder of Mirakl.