Special Olympics athletes surprised with billboard reveal in New York City
WASHINGTON, Nov. 28, 2023 /PRNewswire/ -- On this Giving Tuesday, two Special Olympics athletes are being surprised with a billboard reveal in New York City, where they are the faces of a new campaign titled, "Yeah, I am Special." Joshua Olds from Ft. Lauderdale, Fla. and Madi "Maddog" Madory from Oklahoma City, Okla. are debuting limited-edition sweatshirts that declare, "Yeah, I am Special," on shoppable billboards in New York City, reclaiming and redefining what it truly means to be special.
- WASHINGTON, Nov. 28, 2023 /PRNewswire/ -- On this Giving Tuesday, two Special Olympics athletes are being surprised with a billboard reveal in New York City, where they are the faces of a new campaign titled, "Yeah, I am Special."
- "Our founder, Eunice Kennedy Shriver, asked Special Olympics athletes to 'be brave in the attempt.'
- And whether it's from a billboard on Broadway, or at a local practice or competition, Special Olympics athletes bravely remind us all what it means to be extraordinary every day.
- This activation is part of Special Olympics' larger "The Revolution Is Inclusion" campaign and has been spearheaded by full-service independent advertising agency Tombras.