Flavor of the Month

Love at First Bite: Baskin-Robbins Launches New Crazy for You Cake and Fan-Favorite Flavor of the Month, Love Potion #31®

Retrieved on: 
Wednesday, February 1, 2023

Starting Feb. 1, the iconic ice cream brand is bringing back a fan-favorite Flavor of the Month worth melting for, Love Potion #31®, along with a sweet new surprise, the Crazy for You Cake.

Key Points: 
  • Starting Feb. 1, the iconic ice cream brand is bringing back a fan-favorite Flavor of the Month worth melting for, Love Potion #31®, along with a sweet new surprise, the Crazy for You Cake.
  • View the full release here: https://www.businesswire.com/news/home/20230201005209/en/
    Crazy for You Cake (Photo: Business Wire)
    Baskin-Robbins knows there are flavors you like, flavors you love – and then there’s Love Potion #31®.
  • For those celebrating the season of love from home, cozy up with a Pre-Packed Quart of Love Potion #31®, while supplies last at your local shop.
  • “When we originally launched Love Potion #31® in 1995, we had a feeling it would be an obsession-worthy combination of white chocolate and raspberry flavors.

‘Tis the Season for Festive Treats at Baskin-Robbins: Peppermint Ice Cream and Brrr the Snowman Cake Return for the Holidays

Retrieved on: 
Thursday, December 1, 2022

Packed with crunchy Peppermint Candy Pieces in sweet Peppermint flavored Ice Cream, this scoop is a cool, refreshing reminder that some flavors are timeless.

Key Points: 
  • Packed with crunchy Peppermint Candy Pieces in sweet Peppermint flavored Ice Cream, this scoop is a cool, refreshing reminder that some flavors are timeless.
  • A fresh twist on classic holiday flavors, the new Peppermint Cocoa Shake is made with Peppermint Ice Cream, Whole Milk and Chocolate Syrup.
  • Baskin-Robbins is also bringing cheer to the holiday table with the return of Brrr the Snowman Cake.
  • Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,400 ice cream flavors and a wide variety of delicious treats.

Spook Your Taste Buds This October with Baskin-Robbins’ Most Daring Flavor Yet: Spicy ‘n Spooky

Retrieved on: 
Tuesday, September 27, 2022

Starting Oct. 1, the iconic ice cream brand is turning up the heat with its spiciest flavor yet, Spicy n Spooky, and celebrating the spirit of the season with the new Trixie the Ghost Cake.

Key Points: 
  • Starting Oct. 1, the iconic ice cream brand is turning up the heat with its spiciest flavor yet, Spicy n Spooky, and celebrating the spirit of the season with the new Trixie the Ghost Cake.
  • View the full release here: https://www.businesswire.com/news/home/20220927005007/en/
    Spicy 'n Spooky Ice Cream (Photo: Business Wire)
    This October, Baskin-Robbins dares you to taste its new Flavor of the Month, Spicy n Spooky, featuring the bold flavor of real Ghost Pepper.
  • The scary good scoop combines White Chocolate Ghost Pepper flavored Ice Cream with rich, black Dark Chocolate Ice Cream and spicy Blood Orange Flakes.
  • This unique flavor experience elevates Baskin-Robbins darkest chocolate flavor yet with the unexpected cool heat of White Chocolate Ghost Pepper Ice Cream and pops of sweet spice from Blood Orange Flakes.

Baskin-Robbins Launches Two New Ways to “Seize the Yay” with a Blast of Cold Brew and New Flavor Inspired by Favorite Childhood Treat

Retrieved on: 
Monday, August 8, 2022

This August, Baskin-Robbins is launching two new ways to Seize the Yay during the final days of summer and beyond.

Key Points: 
  • This August, Baskin-Robbins is launching two new ways to Seize the Yay during the final days of summer and beyond.
  • Debuting August 1, Cold Brew is being added to the beverage menu for the first time with the OREO n Cold Brew Blast* a new take on Baskin-Robbins beloved Cappuccino Blast.
  • View the full release here: https://www.businesswire.com/news/home/20220808005216/en/
    Frosted Strawberry Toaster Treat (Photo: Business Wire)
    With the debut of the brand-new OREO n Cold Brew Blast, Cold Brew coffee is blended together with OREO n Cold Brew ice cream to create an irresistible flavor combination, topped with whipped cream and real OREO Cookie pieces.
  • In addition to offering Cold Brew for the first time, Baskin-Robbins is debuting a new Flavor of the Month this August Frosted Strawberry Toaster Treat.

Baskin-Robbins Celebrates National Ice Cream Day with New Flavor of the Month, OREO® S’mores, and Dedicated Holiday Deal

Retrieved on: 
Thursday, June 30, 2022

Celebrate wins big and small this July with Baskin-Robbins newest ice cream flavor innovation, OREO Smores launching just in time for National Ice Cream Day.

Key Points: 
  • Celebrate wins big and small this July with Baskin-Robbins newest ice cream flavor innovation, OREO Smores launching just in time for National Ice Cream Day.
  • View the full release here: https://www.businesswire.com/news/home/20220630005170/en/
    Available for a limited time, OREO Smores1 Ice Cream features Toasted Marshmallow and Graham flavored Ice Creams stacked with OREO Cookie Pieces and Chocolate Cookie Swirls for added crunch.
  • In addition to debuting a new Flavor of the Month, Baskin-Robbins is celebrating National Ice Cream Day on Sunday, July 17.
  • Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,400 ice cream flavors and a wide variety of delicious treats.

Baskin-Robbins Aims to Inspire Everyone to “Seize the Yay” Through Rebrand and New Campaign

Retrieved on: 
Monday, April 11, 2022

(Photo: Business Wire)

Key Points: 
  • (Photo: Business Wire)
    For more than 75 years, Baskin-Robbins has been the destination for celebrating the moments that matter most.
  • The collection includes clothing and other items that will encourage yay seizing moments, such as bicycles and skateboards, available exclusively at ShopBaskinRobbins.com .
  • Made with real ube from the Philippines, this sweet, balanced treat is perfect for ube lovers and ube newbies alike!
  • For more inspiration on how to Seize the Yay at Baskin-Robbins, visit www.BaskinRobbins.com or follow along on Instagram , TikTok , Twitter and Facebook .

Meet the Perfect Valentine’s Day Pair: Baskin-Robbins’ Box of Chocolates Cake and February Flavor of the Month, Secret Admirer™

Retrieved on: 
Tuesday, February 1, 2022

The iconic ice cream brand is introducing a captivating new Flavor of the Month, Secret Admirer, as well as bringing back its fan-favorite, Box of Chocolates Cake.

Key Points: 
  • The iconic ice cream brand is introducing a captivating new Flavor of the Month, Secret Admirer, as well as bringing back its fan-favorite, Box of Chocolates Cake.
  • View the full release here: https://www.businesswire.com/news/home/20220201005163/en/
    Baskin-Robbins Box of Chocolates Cake (Photo: Business Wire)
    This February, Baskin-Robbins invites you to fall head-over-heels for its new Flavor of the Month, Secret Admirer.
  • We are excited to introduce an ice cream that is both intriguing and festive in the spirit of Valentines Day.
  • Baskin-Robbins is also excited to bring back a February favorite, the Box of Chocolates Cake.

Baskin-Robbins Carves Up A Sweet New November Menu to Welcome the Holiday Season

Retrieved on: 
Monday, November 1, 2021

BOSTON, Nov. 1, 2021 /PRNewswire/ --Baskin-Robbins is celebrating the fall holiday season this November with the return of the brand's iconic Turkey Cake .

Key Points: 
  • BOSTON, Nov. 1, 2021 /PRNewswire/ --Baskin-Robbins is celebrating the fall holiday season this November with the return of the brand's iconic Turkey Cake .
  • To carve out a little more space in your wallet this season, Baskin-Robbins is offering $5 off any cake purchase of $35 or more through November 25*.
  • Cozy up and indulge in another taste of the holidays withNovember's Flavor of the Month, Snickerdoodle Chai.
  • The perfect blend of sweet and spice, Snickerdoodle Chai will have you wanting to grab a flannel and head to Baskin-Robbins all month long.