White card (digital campaign)

Stirista Helps Clark Auto Group Outmaneuver Competition with Strategic Digital Media Efficiencies in South Texas

Retrieved on:

Tuesday, August 29, 2023

White card (digital campaign), Partnership, National Automobile Dealers Association, Marketing, CTV, NADA, Chevrolet, Genz, Digital, Social, Express, Sales

SAN ANTONIO, Texas, Aug. 29, 2023 /PRNewswire-PRWeb/ -- Looking to supercharge its overall marketing program to reach in-market auto buyers online more effectively and efficiently, Rio Grande Valley-based Clark Auto Group today announced its successful partnership with leading data-driven marketing company Stirista. Since beginning with Stirista in March 2023, Clark Knapp Honda, Clark Chevrolet and the Downtown Express service center have utilized Stirista's omnichannel performance media solution to attract and acquire online in-brand automotive customers.

Key Points:

Since beginning with Stirista in March 2023, Clark Knapp Honda , Clark Chevrolet and the Downtown Express service center have utilized Stirista's omnichannel performance media solution to attract and acquire online in-brand automotive customers.
"For years, we had been operating with the same dealership marketing playbook competing to reach engaged, in-market buyers with less than transparent data from third-party vendors," said Michele Sparks, Marketing Director, Clark Auto Group.
By partnering with Stirista, Clark Auto Group can steer its investment in digital marketing to provide the right info, at the right time in a car buyer's customer journey.
Added Bernice Lopez Smith, Digital Marketing Strategist for Stirista, "Digital content consumption has evolved quickly and there's no question that streaming is the future of TV.

Independent Broker-Dealer, Prospera Financial Services, Named Finalist in Three Categories of the WealthManagement.com 2023 Industry Awards

Retrieved on:

Wednesday, June 14, 2023

The Wealthy Barber, VSA (Kennedy Center), Practice management software, VSA, Equity, White card (digital campaign), Organization, Music Industry Awards, Diversity, DEI, Digital, Inclusion, Social media, Success, Financial adviser, Oportunidades

DALLAS , June 14, 2023 /PRNewswire/ -- Prospera Financial Services, Inc. ("Prospera"), a wealth management firm supporting a nationwide network of independent financial advisors, today announced it has been selected as a 2023 WealthManagement.com Industry Awards finalist in the Diversity, Equity & Inclusion, Digital Marketing Campaign of the Year and Service division for broker-dealers with fewer than 1,000 advisors. In its ninth year, the "Wealthies" is the first awards program of its kind to honor outstanding achievements by companies, organizations and individuals that support financial advisor success.

Key Points:

In its ninth year, the "Wealthies" is the first awards program of its kind to honor outstanding achievements by companies, organizations and individuals that support financial advisor success.
The BRIDGE program is structured to pair employees of different departments and experience levels together in a mentorship relationship.
VSAs act as an extension of an advisor's team and are trained in Prospera software, policies and procedures.
The WealthManagement.com Industry Awards recognizes firms who demonstrate outstanding achievement in support of financial advisor success.

Mars Takes Home 2023 North American SABRE Award For Innovative 5® Gum Marketing Campaign

Retrieved on:

Wednesday, May 3, 2023

NEWARK, N.J., May 3, 2023 /PRNewswire/ -- Mars - a leader in confectionery, snacking, food, and pet care products and services and the maker of some of the world's most-loved brands, including M&M'S®, SNICKERS®, BEN'S ORIGINAL™, PEDIGREE®, and IAMS®, had an impressive showing at PRovoke's 2023 North America SABRE Awards. On Tuesday night the treats and snacks manufacturer took home a SABRE award for the best Digital Campaign for its 5 Gum 'Masterpieces' program.

Key Points:

On Tuesday night the treats and snacks manufacturer took home a SABRE award for the best Digital Campaign for its 5 Gum 'Masterpieces' program.
"The Mars team is thrilled to have 5 GUM, SKITTLES, and STARBURST recognized at the annual PRovoke North America SABRE awards, highlighting achievements in keeping brands relevant and talkworthy," said Jessica Adelman, Vice President of Corporate Affairs at Mars Wrigley North America.
"The awards illustrate Mars' exceptional ability to engage consumers with innovative, first of its kind creative that resonates."
For more information on Mars' portfolio of brands its award-winning work to engage consumers, visit Mars.com .

Nemours Children's Health a Top Winner of Modern Healthcare's 2022 Healthcare Marketing Impact Awards

Retrieved on:

Monday, November 7, 2022

JACKSONVILLE, Fla., Nov. 7, 2022 /PRNewswire/ -- Nemours Children's Health has won a trifecta of awards from Modern Healthcare. The 2022 Modern Healthcare Marketing Impact Awards recognize outstanding marketing, advertising and communications campaigns that advance the goals of healthcare organizations and promote individual and community health.

Key Points:

JACKSONVILLE, Fla., Nov. 7, 2022 /PRNewswire/ -- Nemours Children's Health has won a trifecta of awards from Modern Healthcare.
The 2022 Modern Healthcare Marketing Impact Awards recognize outstanding marketing, advertising and communications campaigns that advance the goals of healthcare organizations and promote individual and community health.
"Nemours Children's is honored to be recognized among the best in healthcare marketing for igniting interest among many audiences who can join us in this journey to change children's health for good."
In the advertisements, the call to action was to drive the targeted audience to the Nemours Children's website, Nemours Children's Health .

New Global Survey from Yubico finds 59% of Employees Still Rely on Username and Password as Primary Method to Authenticate Their Accounts

Retrieved on:

Wednesday, September 28, 2022

Its a stark reminder of how far the enterprise still has to go to adopting and standardizing phishing-resistant MFA tools.

Key Points:

Its a stark reminder of how far the enterprise still has to go to adopting and standardizing phishing-resistant MFA tools.
Some of the topics discussed at the YubiSummit included:
Move over passwords: passkeys are the new kid in town.
It is important to understand how passkeys will impact your organization and what type of passkey is right for you.
Yubico is privately held, with presence around the globe and offices in Santa Clara, San Francisco, Seattle area, and Stockholm.

Stand.earth Hosts World's Biggest Yoga Protest Confronting lululemon's Unethical Fossil Fuel Consumption, Calls for 100% Renewable by 2030

Retrieved on:

Saturday, September 17, 2022

VANCOUVER, BC, Sept. 17, 2022 /PRNewswire/ -- On Saturday, September 17, roughly 100 yoga practitioners and concerned citizens gathered outside lululemon headquarters at 11:00 AM PST to participate in "Yoga for Coal-Free Fashion," billed as "the world's biggest yoga protest." The intention behind this 90-minute event was to urge lululemon to publicly commit to quit coal and transition to 100 percent renewable energy across its supply chain by 2030. Participants flowed through yoga poses, did breathing exercises, and blasted the brand for environmentally destructive actions that sharply contradict its yogic values.

Key Points:

"The world's biggest yoga protest" brought together hundreds of climate-justice practitioners to demand better business practices from the athleisure-wear giant.
Participants flowed through yoga poses, did breathing exercises, and blasted the brand for environmentally destructive actions that sharply contradict its yogic values.
"We held this yoga protest today to remind lululemon that doing yoga is more than selling leggings.
Stand.earth's Fossil-Free Fashion Scorecard , released in August 2021, benchmarked 47 top fashion companies on their efforts to tackle climate change.

Sprout Social and Salesforce Extend Partnership with New Service Cloud Integration

Retrieved on:

Tuesday, September 13, 2022

CHICAGO, Sept. 13, 2022 (GLOBE NEWSWIRE) -- Today, Sprout Social announced a new integration with Salesforce Service Cloud to provide brands with a 360-degree view of their customer interactions.

Key Points:

CHICAGO, Sept. 13, 2022 (GLOBE NEWSWIRE) -- Today, Sprout Social announced a new integration with Salesforce Service Cloud to provide brands with a 360-degree view of their customer interactions.
Earlier this year, Sprout Social and Salesforce launched a global partnership which made Sprout the preferred social media management solution for Salesforce customers.
Building upon that partnership, the new Service Cloud integration ensures Salesforce customers can manage all of their social customer care requests directly from within Service Cloud while enriching customer CRM profiles with social data to provide a holistic view of customer interactions.
Deepening our integration with Salesforce will provide incredible value to our shared customers as social media and customer care become increasingly intertwined, said Ryan Barretto, President of Sprout Social.

TMAF's National Truck Driver Appreciation Week Campaign Calls on Public to #ThankATrucker, Heroes of the Road

Retrieved on:

Saturday, September 10, 2022

WASHINGTON, Sept. 10, 2022 /PRNewswire/ -- Trucking Moves America Forward (TMAF), the industry-wide education and image movement, is thanking America's professional truck drivers during their annual #ThankATrucker campaign during National Truck Driver Appreciation Week, September 11-17, 2022.

Key Points:

Advertising and Digital Campaign Educates the Public on the Essential Role of Truck Drivers as Highway Heroes; Promotes Recruitment
WASHINGTON, Sept. 10, 2022 /PRNewswire/ -- Trucking Moves America Forward (TMAF), the industry-wide education and image movement, is thanking America's professional truck drivers during their annual #ThankATrucker campaign during National Truck Driver Appreciation Week, September 11-17, 2022.
The campaign, which encompasses outdoor, broadcast and digital advertising, educates the motoring public on the essential job of the truck driver as a highway hero, and trucking's overall contributions to American communities and the nation's economy.
"America's trucking industry has navigated many challenges this past year, including a bottleneck supply chain and increased consumer demand.
TMAF's social media channels, including Facebook , Twitter , Instagram , LinkedIn ,and TikTok will display educational graphics and messages as part of the campaign.

Impact Communications Named Finalist in 2022 Wealth Management Industry Awards for Digital Campaign of the Year

Retrieved on:

Thursday, September 1, 2022

KANSAS CITY, Mo., Sept. 1, 2022 /PRNewswire/ -- Impact Communications, Inc., a full-service marketing and PR firm that works exclusively with independent financial advisors and allied institutions such as custodians, independent broker/dealers, consulting companies and fintech firms, has been named a finalist for the Digital Campaign of the Year in the Marketing/PR Firm category of the WealthManagement.com Industry Awards for their work on the NAPFA Playbook: Masterclass Series, produced in partnership with the National Association of Personal Financial Planners (NAPFA). The Masterclass Series provides NAPFA Members and other interested financial advisors with a series of marketing presentations and discussion sessions that help advisors build their marketing acumen and put theory into practice. The Masterclass series provides hands-on learning and real-world examples to help advisors expand their email list, build drip marketing and lead nurture sequences, spike online visibility and authority, and fuel social media and other digital campaigns.

Key Points:

Impact Communications and several Impact clients are finalists in this year's Wealth Management Industry competition.
The awards are judged by a panel of independent judges made up of top names in the industry and overseen by WealthManagement.com editor-in-chief David Armstrong.
Marie Swift, President and CEO of Impact Communications, and Jonny Swift, Vice President of Impact Communications, co-manage and co-host the ongoing NAPFA Playbook project.
In addition, several additional Impact Communications' clients have moved from nominee to "finalist" in this year's Wealth Management Industry Awards for 2022.

IPG Health Sweeps the 2022 Manny Awards

Retrieved on:

Friday, April 22, 2022

NEW YORK, April 22, 2022 (GLOBE NEWSWIRE) -- In its first year as a global network, IPG Health, home to the celebrated FCB Health and McCann Health agencies, was crowned Network of the Year at the 33rd annual Manny Awards.

Key Points:

NEW YORK, April 22, 2022 (GLOBE NEWSWIRE) -- In its first year as a global network, IPG Health, home to the celebrated FCB Health and McCann Health agencies, was crowned Network of the Year at the 33rd annual Manny Awards.
Its been a monumental year for IPG Health, and its an honor to be recognized by the industry and our peers for our tremendous creative success and innovative work, said Dana Maiman, CEO of IPG Health.
Best Patient Engagement Campaign Woojer and AREA 23: Sick Beats
Best Philanthropic Campaign Stand for the Silent, Kazoo and AREA 23: Social Bullets
Best Social Media Campaign Gay Mens Health Crisis (GMHC) and FCB Health New York: Ms. Information
Home to FCB Health and McCann Health agencies, IPG Health is a global collective of the worlds most celebrated and awarded healthcare marketing agencies.
IPG Health is part of the Interpublic Group of Companies (NYSE: IPG).