Lotto Announces Partnership with DICK'S Sporting Goods to Roll Out Performance Collection Across the U.S.A.
NEW YORK, July 21, 2023 /PRNewswire/ -- WHP Global, owner of Lotto®, announced today a breakthrough partnership with DICK'S Sporting Goods to bring the iconic Italian sports brand Lotto to American athletes. As Lotto celebrates its 50th anniversary this year, a robust collection of Lotto soccer and tennis footwear will be available at the leading omnichannel sporting goods retailer in the United States. DICK'S will serve as the U.S. anchor retail partner for Lotto's soccer and tennis products, which launch July 22 in select DICK'S retail locations and online at DICKS.com/Lotto.
- NEW YORK, July 21, 2023 /PRNewswire/ -- WHP Global, owner of Lotto®, announced today a breakthrough partnership with DICK'S Sporting Goods to bring the iconic Italian sports brand Lotto to American athletes.
- As Lotto celebrates its 50th anniversary this year, a robust collection of Lotto soccer and tennis footwear will be available at the leading omnichannel sporting goods retailer in the United States.
- DICK'S athletes will be able to purchase official Lotto performance cleats and tennis footwear designed and developed in Italy by Lotto Sport Italia S.p.A.. Lotto also offers a full range of Lotto racquet sports performance products, plus lifestyle footwear and apparel under the Lotto Life's and Lotto Leggenda trademarks.
- Yehuda Shmidman, Chairman & CEO of WHP Global, owner of the Lotto brand, commented, "We're thrilled to bring the Lotto brand to U.S. athletes in partnership with DICK'S, the largest and most trusted sporting goods retailer in the country.