Royal Purple® Launches New "No Matter What Drives You" Branding Campaign
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Monday, July 25, 2022
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PORTER, Texas, July 25, 2022 /PRNewswire/ -- "No Matter What Drives You." It's the new, multiphase branding campaign from leading global synthetic lubricants brand, Royal Purple®. Industry trends show consumers trading up from conventional motor oils to premium synthetic motor oils, and the Royal Purple® brand's street credit and word-of-mouth reputation have positioned the brand to be a driving force in the high-performance synthetics category. The new campaign is designed to expand their growing consumer success in the premium synthetics category into new markets and industries as the brand grows globally.
Key Points:
- It's the new, multiphase branding campaign from leading global synthetic lubricants brand, Royal Purple.
- Research shows diverse reasons for using Royal Purple withone common thread: Royal Purple is a premium brand that people trust.
- "Our new branding campaign positions Royal Purple as the brand driven to produce the best possible synthetic products 'No Matter What Drives You,'" added Waples.
- At its heart, this campaign is designed to position Royal Purple as the best solution, no matter what the need and no matter where it's needed."