Forecastle Festival

Forecastle Festival Founder Launches Experiential Agency to 'Reach the Unreachables'

Retrieved on: 
Monday, October 25, 2021

Most marketers agree that traditional marketing efforts are not effective in reaching Gen Z and young millennial customer segments -- generally categorized as those born in the mid-to late-1990s. Research shows that experiences are the key, as 78 percent of millennials would choose to spend money on a desirable experience or event over buying something desirable.

Key Points: 
  • Forecastle Festival and Forecastle Foundation founder J.K. McKnight has launched Art of Impact - an experiential agency helping companies reach unreachables through festival consulting, experiential marketing and nonprofit partnerships.
  • View the full release here: https://www.businesswire.com/news/home/20211025005213/en/
    J.K. McKnight has launched Art of Impact - an experiential agency helping companies reach unreachables through festival consulting, experiential marketing and nonprofit partnerships.
  • He grew the Forecastle Festival from zero to 75,000 fans and worked with industry leading event management companies like AC Entertainment, producer of Bonnaroo Music & Arts Festival, Big Ears Festival, High Water Festival, and more.
  • Through these festivals, McKnight partnered with hundreds of national brands on engaging experiential marketing campaigns, festival brand activations and immersive experiences.