loanDepot Asks Customers "What Does Home Mean to You?" In New "Portrait of a Homeowner" Brand Campaign
Retrieved on:
Monday, October 25, 2021
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That's what loanDepot , the nation's second largest nonbank retail lender asked customers when creating its "Portrait of a Homeowner" brand campaign.
Key Points:
- That's what loanDepot , the nation's second largest nonbank retail lender asked customers when creating its "Portrait of a Homeowner" brand campaign.
- Through a series of authentic and unscripted interviews, "Portrait of a Homeowner" shares the benefits and unique feelings of owning a home through the eyes of real loanDepot customers.
- The series is the next evolution of loanDepot's ongoing "Home Means Everything" campaign, highlighting the brand's work helping customers through their pivotal homebuying journeys.
- "Our customers inspire us every day," said loanDepot Founder and CEO Anthony Hsieh.