Michigan International Speedway

Cabo Wabo® Tequila and NASCAR Encourage Fans to Celebrate Safely with New Responsible Drinking Campaign

Retrieved on:

Friday, August 4, 2023

In tandem with the celebration of the first-ever Cabo Wabo® 250 taking place at the Michigan International Speedway, Cabo Wabo® Tequila, the first-ever Official Tequila of NASCAR, and NASCAR are reminding fans to celebrate race day safely with the launch of a new Responsible Drinking initiative.

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In tandem with the celebration of the first-ever Cabo Wabo® 250 taking place at the Michigan International Speedway, Cabo Wabo® Tequila, the first-ever Official Tequila of NASCAR, and NASCAR are reminding fans to celebrate race day safely with the launch of a new Responsible Drinking initiative.
The program marks the start of a multi-year effort urging consumers to embody the bold spirit of Cabo Wabo Tequila by taking the pledge to drink responsibly.
“Cabo Wabo Tequila is proud to bring its bold energy to NASCAR by encouraging fans to enjoy their weekend at the track responsibly,” said Campari America’s Head of Marketing, Andrea Sengara.
Cabo Wabo Tequila’s responsible drinking initiative will continue into the 2024 NASCAR season with even bolder efforts, incentives at track and a new national rideshare partnership to get everyone home safely after the race.

Golden Grail Beverages (OTC:GOGY) Announces Expansion of Spider Energy Drink Distribution to Michigan

Retrieved on:

Thursday, August 3, 2023

Partnership, Water, Caffeine, Taurine, Michigan International Speedway, NASCAR, OTC, Growth, Bottled water

FORT LAUDERDALE, Fla., Aug. 03, 2023 (GLOBE NEWSWIRE) -- Golden Grail Technology, doing business as Golden Grail Beverages (OTC: GOGY), is proud to announce the expansion of Spider Energy Drink's distribution to Michigan in a strategic partnership with Imperial Beverage.

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FORT LAUDERDALE, Fla., Aug. 03, 2023 (GLOBE NEWSWIRE) -- Golden Grail Technology, doing business as Golden Grail Beverages (OTC: GOGY), is proud to announce the expansion of Spider Energy Drink's distribution to Michigan in a strategic partnership with Imperial Beverage.
This move marks another milestone in the brand's expansion in the Midwest, giving Michigan consumers ready access to the invigorating Spider Energy Drink.
Russ Kaffenberger, Chief Revenue Officer at Golden Grail Beverages, stated, "Our collaboration with Imperial Beverage is not just an expansion of our distribution network into Michigan; it's a testament to our commitment to make Spider Energy Drink a household name.
Golden Grail pledges to do our part to create a sustainable future while maintaining an unwavering commitment to customer satisfaction.

Perficient Launches ‘Electrifying the Future of Automotive’ Program to Support Collegiate Formula SAE Teams

Retrieved on:

Thursday, April 6, 2023

The future of automotive innovation is electric, and college students are helping accelerate the transition to EV by participating in Formula SAE, a program of SAE International (previously known as Society of Automotive Engineers).

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The future of automotive innovation is electric, and college students are helping accelerate the transition to EV by participating in Formula SAE, a program of SAE International (previously known as Society of Automotive Engineers).
Perficient has chosen to support eight Formula SAE collegiate teams from notable universities with innovative automotive programs.
The Perficient-sponsored Formula SAE teams include the following:
All eight Perficient-sponsored teams will compete in two upcoming races at the Michigan International Speedway.
Formula SAE IC will take place May 17-20 with 120 student teams competing, while Formula SAE Electric will occur June 14-17 with 75 teams.

LubeZone to Partner with JR Motorsports and the No. 8 Chevrolet

Retrieved on:

Thursday, December 8, 2022

NASHVILLE, Tenn., Dec. 8, 2022 /PRNewswire/ -- LubeZone, Inc., the fastest growing network of preventative maintenance centers for heavy and medium duty trucks in the United States, will be the primary partner for Josh Berry and the No. 8 Chevrolet for two events during the 2023 NASCAR Xfinity Series season. The No. 8 LubeZone Chevrolet will debut at Michigan International Speedway on Aug. 5 and Las Vegas Motor Speedway on Oct. 14.

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8 LubeZone Chevrolet will debut at Michigan International Speedway on Aug. 5 and Las Vegas Motor Speedway on Oct. 14.
"It's great to be able to work with Mark (Clark) again and to welcome LubeZone to this No.
"I am excited to be back with both JR Motorsports and Josh Berry to bring LubeZone to the Xfinity Series," said Mark Clark.
"We're very grateful to have Mark (Clark) and LubeZone join JRM and support Josh for these races," said Kelley Earnhardt Miller, JR Motorsports CEO.

Chase Elliott and the No. 9 UniFirst Chevy Return to the Track for Their Final 2022 NASCAR Appearance on August 7

Retrieved on:

Tuesday, August 2, 2022

9 Hendrick Motorsports team for three races during the 2022 NASCAR Cup Series season.

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9 Hendrick Motorsports team for three races during the 2022 NASCAR Cup Series season.
"We're excited to be partnered with Chase and 14-time NASCAR Cup Series champions Hendrick Motorsports," said David Katz, UniFirst Executive Vice President of Sales and Marketing.
The 2022 NASCAR season marks the sixth year of UniFirst's multi-year partnership with Hendrick Motorsports and the third year sponsoring Elliott and the No.
Inspired by UniFirst's focus on always delivering for their customers, UniFirst and Hendrick Motorsports also introduced a newly designed No.

SheerID Verifies Military and Veteran Discounts for NASCAR’s 2022 Racing Season

Retrieved on:

Wednesday, May 4, 2022

Throughout 2022, SheerID will help NASCAR verify active duty and veteran military service status for a program that celebrates and honors military service members, veterans, and their families through exclusive ticket discounts for select NASCAR races during the race season.

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Throughout 2022, SheerID will help NASCAR verify active duty and veteran military service status for a program that celebrates and honors military service members, veterans, and their families through exclusive ticket discounts for select NASCAR races during the race season.
NASCAR has long supported active military personnel, veterans and their families, and this program further underscores their commitment to this community, stated Jake Weatherly, CEO of SheerID.
NASCAR tracks provide exclusive offers for military and veterans, and the full list can be found at www.nascar.com/miltix .
Experience NASCARs biggest, baddest track in what is always one of the best races of the season!

UniFirst Reveals No. 9 Chevy Paint Scheme for the 2022 NASCAR Season

Retrieved on:

Wednesday, February 9, 2022

9 UniFirst Chevy paint scheme will prominently feature the company's distinctive signature green color and racing-inspired black and white contrasts.

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9 UniFirst Chevy paint scheme will prominently feature the company's distinctive signature green color and racing-inspired black and white contrasts.
9 Hendrick Motorsports race team will also sport fire suits that complement the new UniFirst car design and feature the company's corporate color and logo.
In 2022, newly designed "Next Gen" race cars make their way onto the track for all NASCAR Cup Series teams.
9 UniFirst Chevy is taking UniFirst Racing to a whole new level with our most dynamic paint scheme to date," said David Katz, UniFirst Executive Vice President of Sales and Marketing.

Top Brands Announce Exclusive Offers For National First Responder Day

Retrieved on:

Wednesday, October 27, 2021

"Brands that offer personalized offers to celebrate their customers' identities, like first responders, are forming strong relationships with valuable communities of consumers," said Jake Weatherly, CEO of SheerID.

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"Brands that offer personalized offers to celebrate their customers' identities, like first responders, are forming strong relationships with valuable communities of consumers," said Jake Weatherly, CEO of SheerID.
The following brands have provided exclusive offers across many categories with the help of - SheerID's Identity Marketing platform .
Members of the first responder community can seamlessly gain access to these unique offers from great brands to save money on their products.
As a result, the world's biggest brands including Amazon, Home Depot, Spotify, and T-Mobile rely on SheerID as their identity marketing partner.

OtherLevels Extends Digital Engagement for FireKeepers Casino

Retrieved on:

Monday, October 25, 2021

PHILADELPHIA, Oct. 25, 2021 /PRNewswire/ --OtherLevels, a leader in cross-channel marketing and engagement for the sports betting and gaming industries,is now the preferred digital player engagement partner for FireKeepers Casino, one of the largest tribal gaming operations in the US.

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PHILADELPHIA, Oct. 25, 2021 /PRNewswire/ --OtherLevels, a leader in cross-channel marketing and engagement for the sports betting and gaming industries,is now the preferred digital player engagement partner for FireKeepers Casino, one of the largest tribal gaming operations in the US.
By partnering with OtherLevels, FireKeepers strengthens its ability to engage players using OtherLevels' data-led messaging capabilities.
"Our players are the focus of everything we do at FireKeepers," stated Kathy George, CEO of FireKeepers Casino Hotel.
FireKeepers is the title sponsor of the FireKeepers Casino 400, a NASCAR Cup Series race at Michigan International Speedway, and a host of the FireKeepers Casino Hotel Championship a Symetra Tour-Road to the LPGA golf event.