New AR 'Tricks' For Papa John's Halloween Campaign
Retrieved on:
Monday, October 25, 2021
MILTON KEYNES, England, Oct. 25, 2021 /PRNewswire/ -- Papa John's is treating its customers to new AR tricks this Halloween with the re-release of its successful Jack campaign, featuring the iconic Jack O'Lantern shaped pizza and eighties horror film parody series.
Key Points:
- A new AR Instagram filter used globally at Papa John's for the first time and activated via specially designed box topper flyers brings to life the brand's Halloween character of Jack, who 'possesses' the pizza.
- Jack was first let out of Papa John's pizza boxes last year as part of the release of its successful 80's horror parody short film.
- And for the first time, customers can attack Jack with pots of garlic dipping sauce when he appears via the AR.
- Lawrence Felice, Director, International Marketing EMENA at Papa John's Internationalcomments: "Halloween is hopefully back for many this year with some easing of restrictions.