Hyundai Motor Revives Vintage Seoul with PONY Heritage Model in ZEPETO 3D Avatar Universe
The ZEPETO content and ASEAN offline events will focus on the iconic PONY – Korea's first independently developed mass-production car model – and the rich heritage of the Hyundai Motor brand.
- The ZEPETO content and ASEAN offline events will focus on the iconic PONY – Korea's first independently developed mass-production car model – and the rich heritage of the Hyundai Motor brand.
- This initiative builds upon last year's successful Hyundai Reunion , 'PONY, the timeless' exhibition and 'pony' song collaboration .
- The virtual world on ZEPETO, named 'Timeless Seoul,' transports users back to Seoul in its vibrant 70s and 80s era when the PONY was South Korea's most popular car.
- Hyundai Motor invites the global Gen Z audience to rediscover the iconic PONY, a timeless symbol of the company's heritage.