Just for Kids Law

Hyundai's "Choose Yours" Marketing Campaign Unveils The All-New, All-Electric IONIQ 6 and IONIQ 5, While Featuring A Black Love Story

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Thursday, May 4, 2023
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The latest addition to the popular OKAY Hyundai series, the new campaign, titled "Choose Yours", spotlights the vehicles' emotional design, versatility and individualized electrified experiences.

Key Points: 
  • The latest addition to the popular OKAY Hyundai series, the new campaign, titled "Choose Yours", spotlights the vehicles' emotional design, versatility and individualized electrified experiences.
  • The "Choose Yours'' campaign was developed by Culture Brands under the leadership of Eunique Jones Gibson, founder and chief creative officer.
  • "We chose to work with a real couple to punctuate how the IONIQ vehicles authentically compliment the beauty in our customers' varied lifestyles."
  • Our 830 dealers sold more than 724,000 vehicles in the U.S. in 2022, and nearly half were built at Hyundai Motor Manufacturing Alabama.

Hyundai Powers Every Lifestyle in New Marketing Campaign for the 2023 Tucson

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Friday, October 21, 2022
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FOUNTAIN VALLEY, Calif., Oct. 21, 2022 /PRNewswire/ -- Hyundai Motor America and its African American marketing agency of record, Culture Brands, launched their new multicultural campaign featuring the 2023 Tucson .

Key Points: 
  • FOUNTAIN VALLEY, Calif., Oct. 21, 2022 /PRNewswire/ -- Hyundai Motor America and its African American marketing agency of record, Culture Brands, launched their new multicultural campaign featuring the 2023 Tucson .
  • The latest addition to the popular OKAY Hyundai series, the campaign, titled " Tied With Tucson ," spotlights the vehicle's stylish design fueled by human-centric technology integration and three powertrain options to fit every lifestyle.
  • Hyundai's 2023 Tucson lineup of N-Line, Hybrid and Plug-In Hybridmodels is high-performance, packaged in sleek and stylish design.
  • These options are complemented by more connectivity and customization than ever before, making the 2023 Tucson the right-sized SUV to power every lifestyle.

Hyundai and Culture Brands Win Salute To Excellence Award by the National Association of Black Journalists

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Friday, August 12, 2022
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FOUNTAIN VALLEY, Calif., Aug. 12, 2022 /PRNewswire/ -- Hyundai Motor America and its African American marketing agency of record, Culture Brands were recognized by the National Association of Black Journalists (NABJ) with a Salute to Excellence Award for its OKAY Hyundai campaign.

Key Points: 
  • FOUNTAIN VALLEY, Calif., Aug. 12, 2022 /PRNewswire/ -- Hyundai Motor America and its African American marketing agency of record, Culture Brands were recognized by the National Association of Black Journalists (NABJ) with a Salute to Excellence Award for its OKAY Hyundai campaign.
  • The award was announced this past weekend at the Salute to Excellence Awards ceremony which took place during the 2022 NABJ Convention in Las Vegas.
  • Founded in 1975, the National Association of Black Journalists (NABJ), is the oldest advocacy organization for journalists and media professionals of color in the nation.
  • The Salute to Excellence Awards honors journalism and communications that best cover the Black experience or address issues affecting the worldwide Black community.

Hyundai and Culture Brands Launch Their First African American Campaign with a Resounding OKAY HYUNDAI!

Retrieved on: 
Thursday, October 21, 2021
Sport utility vehicle, Research, Efficiency, Progress in Human Geography, Humanity, Just for Kids Law, Human, Hyundai Motor America, Television, Color, PHEV, Social media, Marketing, CEO, Multimedia, Hyundai Motor Company, Solution, African Americans, OKAY, Radio, Hyundai Motor Manufacturing Alabama, CMO, Digital, Hyundai Tucson, Hyundai, Public relations, Motor vehicle, Sales, Toy

FOUNTAIN VALLEY, Calif., Oct. 21, 2021 /PRNewswire/ -- Hyundai Motor America and its African American marketing agency of record, Culture Brands, have launched their inaugural marketing campaign.

Key Points: 
  • FOUNTAIN VALLEY, Calif., Oct. 21, 2021 /PRNewswire/ -- Hyundai Motor America and its African American marketing agency of record, Culture Brands, have launched their inaugural marketing campaign.
  • The campaign, entitled OKAY Hyundai, is scheduled to launch this week and includes television and radio spots; digital, social media and influencer programming; and branded content with media partners.
  • OKAY Hyundaicontains cultural references and nuances embedded into the creative messaging which is part of the Culture Brands recipe.
  • OKAY Hyundaicame from the art form of how the African American community acknowledges someone.