Michael Nielsen (sport shooter)

Diamond Baseball Holdings and FanCompass Forge Multi-Year Enterprise Partnership to Scale Fan Engagement and Data Efforts

Retrieved on: 
Wednesday, April 26, 2023

Diamond Baseball Holdings (DBH), which owns and operates select Minor League Baseball clubs, today announced a three-year enterprise partnership with global fan data company FanCompass as part of the ongoing development of a technology stack that enables deeper connections between minor league baseball fans and their favorite local club.

Key Points: 
  • Diamond Baseball Holdings (DBH), which owns and operates select Minor League Baseball clubs, today announced a three-year enterprise partnership with global fan data company FanCompass as part of the ongoing development of a technology stack that enables deeper connections between minor league baseball fans and their favorite local club.
  • “FanCompass has a deep understanding and respect for the high-quality fan experience and engagement that DBH is committed to fostering,” said Rick Barakat, SVP of Business Strategy & Development, Diamond Baseball Holdings.
  • FanCompass will deliver the zero and first-party fan data collected through the platform directly into the clubs’ data ecosystem for immediate access by marketing, sponsorship, and ticketing teams.
  • FanCompass has provided digital fan engagement products and services to the sports industry for over a decade.

Perform Emerges from Stealth with $1.2 Million in Funding and Partnership with Running Legend Meb Keflezighi to Democratize Coaching

Retrieved on: 
Friday, August 19, 2022

Perform combines human coaching and a smart training app to help runners of all levels to reach their goals.

Key Points: 
  • Perform combines human coaching and a smart training app to help runners of all levels to reach their goals.
  • Perform's technology, which includes a mobile app and proprietary coaching software, allows the company to deliver personalized coaching at breakthrough prices to athletes at scale.
  • Perform has seen an enthusiastic response from the running community since its beta launch earlier this year.
  • Perform is a San Francisco-based startup backed by investors including defy.vc , Techstars, and the Chief Product Officer of Calm; and advisors including running legend Meb Keflezighi.

Nielsen Impact Score Expands to Deliver New Marketing Performance Insights for Professional Sports Teams and Brands

Retrieved on: 
Tuesday, May 31, 2022

NEW YORK, May 31, 2022 /PRNewswire/ -- Nielsen (NYSE: NLSN) announced the expansion of its Nielsen Impact Score service to cover the most popular North American professional sports leagues, changing the game for the sports sponsorship industry. Teams in the NFL, NBA, MLB, NHL and MLS can now benefit from Nielsen Impact Score (NIS) Pro, enabling organizations to benchmark the relative sponsorship value of their properties and assets to make data-informed cases to brands for marketing and sponsorship investment. The New York Mets are the first professional sports team to sign on and will use NIS Pro to strengthen their local and national sponsorship sales strategy.

Key Points: 
  • Nielsen Impact Score Pro enables teams and brands to maximize marketing and sponsorship investment opportunities.
  • Alternatively, the tool provides brands access to cross-league benchmarks spanning critical sports marketing KPIs, allowing those brands to optimize their sponsorship selections and portfolios.
  • Nielsen Sports, a global leader in sports media valuation, data intelligence, strategy and insights, first launched the Nielsen Impact Score in fall 2021 to showcase the marketing impact collegiate men's basketball teams could deliver to potential student-athletes.
  • Nielsen Sports provides insight and analysis of over 15,000 teams, leagues and events and for more than 150,000 brands globally.

Nielsen Expands its Nielsen Impact Score Offering to Include College Football Teams

Retrieved on: 
Wednesday, December 29, 2021

Nielsen announced the expansion its Nielsen Impact Score to include over 100 college football programs in its database.

Key Points: 
  • Nielsen announced the expansion its Nielsen Impact Score to include over 100 college football programs in its database.
  • Nielsen Sports, a global leader in sports media valuation, data intelligence, strategy and insights, developed the Nielsen Impact Score to help showcase the marketing impact a collegiate sports team can deliver to potential student-athletes.
  • The NIS database is designed to help a university team's staff showcase the impact its program can have on prospective players.
  • The Nielsen Impact Score is also now being used by the University of Dayton's men's basketball team.

Nielsen Launches the Nielsen Impact Score to Help College Sports Teams Recruit More Effectively; Secures First Agreement with Duke Men's Basketball Program

Retrieved on: 
Tuesday, October 26, 2021

The Duke University men's basketball team, five-time national champions and 16-time Final Four participants, is the first collegiate program to sign on and use the Nielsen Impact Score.

Key Points: 
  • The Duke University men's basketball team, five-time national champions and 16-time Final Four participants, is the first collegiate program to sign on and use the Nielsen Impact Score.
  • The NIS database is designed to help a university team's staff showcase the impact its program can have on prospective players.
  • "The Nielsen Impact Score and corresponding data is another way to position our basketball program to potential future Blue Devils by sharing the true data points in their own marketability.
  • Nielsen Sports provides insight and analysis of over 15,000 teams, leagues and events and for more than 150,000 brands globally.

Formula 1 And Motorsport Network Unveil Fan Results Of Largest Single Sports Survey Ever Conducted By Nielsen Sports

Retrieved on: 
Thursday, October 21, 2021

AUSTIN, Texas, Oct. 21, 2021 /PRNewswire/ --Formula 1 and Motorsport Network, today announced the results of the 2021 F1 Global Fan Survey.

Key Points: 
  • AUSTIN, Texas, Oct. 21, 2021 /PRNewswire/ --Formula 1 and Motorsport Network, today announced the results of the 2021 F1 Global Fan Survey.
  • The 2021 F1 Global Fan Survey results revealed that Formula 1 is considered the pinnacle of motorsport in the eyes of fans globally.
  • I also want to thank Motorsport Network and Nielsen Sports for the incredible job they have done," said Stefano Domenicali, President and CEO of Formula 1.
  • Findings from the Motorsport Network F1 Global Fan Survey indicate fans are very enthusiastic with the direction the sport is taking.