'47 Launches New Brand Campaign, Since '47, Created by Konvoy
WESTWOOD, Mass., Dec. 14, 2022 /PRNewswire/ -- '47, a privately held premium sports lifestyle brand, is excited to unveil their new brand anthem, titled Since '47, created in partnership with creative agency, Konvoy. As the new campaign marks the conclusion of the brand's 75th anniversary year, it was heralded in with one last celebration as the company hosted a gala and retrospective fashion show at Fenway Park where '47 founders, twin brothers Arthur and Henry D'Angelo, first began the business.
- "At '47, we know that every fan has their own story that's just as meaningful to them as who's on the field," said VP of Brand Dave Zaleznick about the new brand campaign.
- The videos will rollout in 60, 30 and 15 second spots across digital and streaming platforms this December.
- It's something that most fans might not have related to before," said Gary Land, Creative Director of Konvoy.
- '47 is a privately held premium sports lifestyle brand founded in Boston, MA, by twin brothers, Arthur and Henry D'Angelo in 1947.