Mobivity’s 2021 Restaurant Text Marketing Benchmarks Report Reveals Positive Impact on Guest Frequency, Spend and ROI
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Thursday, October 21, 2021
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PHOENIX, Oct. 21, 2021 (GLOBE NEWSWIRE) -- Mobivity Holdings Corp. (OTCQB: MFON), a global provider of personalized guest engagement solutions that drive customer frequency and spend, today released the findings of its 2021 Restaurant Text Marketing Benchmarks Report which demonstrates the success and impact of text message marketing programs on guest frequency, spend and ROI for restaurants and brick and mortar brands.
Key Points:
- PHOENIX, Oct. 21, 2021 (GLOBE NEWSWIRE) -- Mobivity Holdings Corp. (OTCQB: MFON), a global provider of personalized guest engagement solutions that drive customer frequency and spend, today released the findings of its 2021 Restaurant Text Marketing Benchmarks Report which demonstrates the success and impact of text message marketing programs on guest frequency, spend and ROI for restaurants and brick and mortar brands.
- And once a consumer joins a restaurants text messaging program, the guests spend increases 23%.
- During the pandemic, PGDA saw its mobile messaging program deliver an average Return on Marketing Spend of 440%.
- First-party data is the new oil that fuels brands ability to control their marketing destiny in a one-to-one world of marketing.