San Francisco Travel Association Launches $6 Million Tourism Campaign
SAN FRANCISCO, May 30, 2023 /PRNewswire-PRWeb/ -- The San Francisco Travel Association has launched its largest-ever global marketing and advertising campaign, "Always San Francisco," to promote tourism to the city. The multi-million-dollar campaign targets leisure travelers and meeting planners in major domestic markets and key international markets. It is the destination marketing organization's first campaign to include television advertising.
- The Global "Always San Francisco" Campaign Celebrates the City's Bold, Inviting, and Playful Ethos and is the Association's First to Include High-Reach TV Advertising
SAN FRANCISCO, May 30, 2023 /PRNewswire-PRWeb/ -- The San Francisco Travel Association has launched its largest-ever global marketing and advertising campaign, "Always San Francisco," to promote tourism to the city. - "This is the largest campaign San Francisco Travel has ever launched due to the incredible support from the City and County of San Francisco, Visit California, and other stakeholders," said San Francisco Travel President and CEO Joe D'Alessandro.
- To match the powerful and inspiring imagery, San Francisco Travel collaborated with local and San Francisco-connected musicians to reimagine Judy Garland's beloved rendition of the classic "San Francisco" song for its campaign video.
- The San Francisco Travel Association is the official destination marketing organization for the City and County of San Francisco.