Coral Reefer Band

Celebrities in Cannabis Reflect a Modern Era of Marketing

Retrieved on: 
Wednesday, January 11, 2023

LOS ANGELES, Jan. 11, 2023 /PRNewswire/ -- Celebrity endorsements are a hallmark of modern marketing. Using a big name to promote a brand can help businesses reach untapped audiences and foster an identity that consumers will recognize and relate to. Celebrity spokespeople have come to cannabis as well, helping young brands blast off in the midst of a competitive market. No matter an individual's opinion on celebrity endorsements, it is certain they allow brands to make a splash. Top celebrity brands leverage fame and quality cannabis to win over consumers and fight to become the dominant name on the market.

Key Points: 
  • Top celebrity brands leverage fame and quality cannabis to win over consumers and fight to become the dominant name on the market.
  • Many celebrities have entered the ring for cannabis endorsements, including Justin Bieber, Whoopi Goldberg, Jay-Z and many more.
  • Earned media and publicity are key in cannabis, and celebrities are sure to churn up news stories when they risk their standing to partner with a cannabis brand.
  • Whether spokespeople or the brains behind the products, celebrities in cannabis are changing the game and are here to stay."

FIRST ADULTS-ONLY ISLAND RESERVE RESORT, MARGARITAVILLE ISLAND RESERVE RIVIERA MAYA, SET TO OPEN EARLY 2023

Retrieved on: 
Wednesday, July 6, 2022

MIAMI , July 6, 2022 /PRNewswire/ -- Karisma Hotels & Resorts, the award-winning collection of properties spanning Latin America, the Caribbean and Mexico, and Margaritaville, the global lifestyle brand synonymous with fun and escapism, will open the doors to the third property under the Island Reserve brand, Margaritaville® Island Reserve Riviera Maya, in early 2023. The new resort will be the first adults-only all-inclusive property for the brand, which boasts 355 suites within 13 room categories, nine food & beverage locations, three swimming pools, two pickleball courts, a world-class St. Somewhere Spa, the first LandShark Brewery in Mexico, and more.

Key Points: 
  • Bookings for Margaritaville Island Reserve Riviera Maya are now open.
  • Margaritaville Island Reserve Riviera Maya sits on a beautiful Mexican beach with unparalleled views of the turquoise waters of the Caribbean Sea.
  • Another first for the Island Reserve brand, Margaritaville Island Reserve Riviera Maya features close to 5,000 square-feet of premium meeting space for up to 400 people with three breakout rooms with unobstructed views of the Mexican-Caribbean Sea.
  • Not only will guests enjoy luxurious accommodations and a top-notch food and beverage program, Margaritaville Island Reserve Riviera Maya will offer nonstop activities for the ultimate Island Reserve Inclusive vacation experience.

Parallel Announces Opening of Surterra Wellness Dispensary in Clermont, Central Florida

Retrieved on: 
Monday, April 11, 2022

CLERMONT, Fla., April 11, 2022 /PRNewswire/ -- Parallel, one of the largest privately-held multi-state medical marijuana operators in the U.S., announces the opening of a new Surterra Wellness (Surterra) medical marijuana dispensary in Clermont, Florida.

Key Points: 
  • CLERMONT, Fla., April 11, 2022 /PRNewswire/ -- Parallel, one of the largest privately-held multi-state medical marijuana operators in the U.S., announces the opening of a new Surterra Wellness (Surterra) medical marijuana dispensary in Clermont, Florida.
  • "We are excited to open our Clermont dispensary and broaden Surterra's presence in serving the wellness needs of our patients in Central Florida.
  • Surterra products are all produced from plants grown here in Florida in state-of-the-art cultivation facilities where no harmful chemicals or ingredients are used in the growing process.
  • Surterra Wellness, a retail brand of Parallel, is a vertically integrated cannabis company that operates 43 Medical Marijuana Treatment Centers in the state of Florida, with more planned to open in 2022.

Parallel Announces Opening of Surterra Wellness, a Medical Marijuana Dispensary in Sebring, FL

Retrieved on: 
Wednesday, March 30, 2022

SEBRING, Fla., March 30, 2022 /PRNewswire/ --Parallel, one of the largest privately-held multi-state medical marijuana operators in the U.S., announces the opening of a new Surterra Wellness (Surterra) medical marijuana dispensary in Sebring, Florida.

Key Points: 
  • SEBRING, Fla., March 30, 2022 /PRNewswire/ --Parallel, one of the largest privately-held multi-state medical marijuana operators in the U.S., announces the opening of a new Surterra Wellness (Surterra) medical marijuana dispensary in Sebring, Florida.
  • Located at 1300 US 27 N, Suite 4, a grand opening celebration and ribbon cutting is planned for Thursday, April 7, 2022.
  • The dispensary will offer a wide variety of products, including those sold under the Surterra Wellness,Coral Reefer (collaboration with Jimmy Buffett), Float, and Heights brands.
  • Surterra products are all produced from plants grown here in Florida in state-of-the-art cultivation facilities.

Parallel Announces Opening of Surterra Wellness Dispensary, the First Medicinal Cannabis Dispensary in Crestview, FL Providing Medicinal Marijuana Consultations and Product

Retrieved on: 
Tuesday, March 22, 2022

CRESTVIEW, Fla., March 22, 2022 /PRNewswire/ -- Parallel, one of the largest privately-held multi-state medical marijuana operators in the U.S., announces the opening of a new Surterra Wellness (Surterra) medical cannabis dispensary in Crestview, Florida, the first dispensary welcomed by the City.

Key Points: 
  • CRESTVIEW, Fla., March 22, 2022 /PRNewswire/ -- Parallel, one of the largest privately-held multi-state medical marijuana operators in the U.S., announces the opening of a new Surterra Wellness (Surterra) medical cannabis dispensary in Crestview, Florida, the first dispensary welcomed by the City.
  • Located at 2573 S. Ferdon Boulevard, the Surterra medicinal cannabis dispensary is easily accessible from nearby Interstate 10.
  • "We are thrilled to be expanding in the Florida medicinal market with the opening of the Crestview medical cannabis dispensary.
  • It's our mission to continue bringing the highest-quality cannabis products to patients across Florida," said Parallel CEO James Whitcomb.

Parallel's goodblend™ Texas Launches First-Ever Medical Marijuana Chocolate Bar Format for Patients in the Texas Compassionate Use Program

Retrieved on: 
Monday, March 7, 2022

ATLANTA and AUSTIN, Texas, March 7, 2022 /PRNewswire/ -- goodblend Texas ,a retail brand of Parallel , one of the nation's largestprivately-held multi-state cannabis operators, today announced the launch of the first medical marijuana chocolate bar for patients registered in the Texas Compassionate Use Program.

Key Points: 
  • ATLANTA and AUSTIN, Texas, March 7, 2022 /PRNewswire/ -- goodblend Texas ,a retail brand of Parallel , one of the nation's largestprivately-held multi-state cannabis operators, today announced the launch of the first medical marijuana chocolate bar for patients registered in the Texas Compassionate Use Program.
  • The Heights Dark Chocolate bar is the fifth first-to-market product innovation that it has launched in Texas in the last year.
  • "goodblend is proud to be the first medical cannabis dispensary in Texas to offer medical marijuana chocolate to patients across the Lone Star State," said Gene Tallman, President of goodblend Texas.
  • The new chocolate bar will be available for $35 starting March 15 exclusively at goodblend Texas .

Minority Cannabis Business Association to Unveil National Cannabis Equity Report and Digital Research Map

Retrieved on: 
Thursday, February 10, 2022

WASHINGTON, Feb. 10, 2022 /PRNewswire/ --On February 10th, 2022, the Minority Cannabis Business Association (MCBA) will take the first step on a journey to usher in a new era of social equity with the release of the National Cannabis Equity Report and Equity Map with support from The Arcview Group, and in association with Weedmaps and Parallel.

Key Points: 
  • WASHINGTON, Feb. 10, 2022 /PRNewswire/ --On February 10th, 2022, the Minority Cannabis Business Association (MCBA) will take the first step on a journey to usher in a new era of social equity with the release of the National Cannabis Equity Report and Equity Map with support from The Arcview Group, and in association with Weedmaps and Parallel.
  • The Report and Map provides critical data from social equity programs, as well as other policies impacting equity in medical and adult-use markets.
  • The Report highlights the findings of 41 policy points from several states and can be explored in the Equity Map.
  • Minority Cannabis Business AssociationFounded in 2015, the Minority Cannabis Business Association (MCBA) is the largest national trade association dedicated to serving the needs of minority cannabis businesses and our communities.

XPR Augusta Announces New Experiences at XPR Fan Fest! Including Kendra Scott, Golden Tee, Imagery Estate Winery, Golfzon and The Legends Group

Retrieved on: 
Thursday, December 16, 2021

AUGUSTA, Ga., Dec. 16, 2021 /PRNewswire/ --XPR Fan Fest continues to expand its offerings with new, interactive brand experiences.

Key Points: 
  • AUGUSTA, Ga., Dec. 16, 2021 /PRNewswire/ --XPR Fan Fest continues to expand its offerings with new, interactive brand experiences.
  • XPR Fan Fest will be a centerpiece of XPR AUGUSTA, produced by C4 Live, this is open daily, from April 2 through 9, 2022.
  • It's the destination to see and be seen during tournament week including:
    As a fashion meets philanthropy brand, Kendra Scott is thrilled to join XPR Fan Fest.
  • Incredible Technologies is thrilled to debut the brand-new Golden Tee PGA TOUR Home Edition at XPR Augusta.

Parallel Separates the Chairman and CEO Roles

Retrieved on: 
Tuesday, November 16, 2021

Parallel is one of the largest privately-held, vertically integrated, multi-state cannabis companies in the United States with a mission to pioneer well-being and improve the quality of life through cannabinoids.

Key Points: 
  • Parallel is one of the largest privately-held, vertically integrated, multi-state cannabis companies in the United States with a mission to pioneer well-being and improve the quality of life through cannabinoids.
  • It will add a sixth market upon the pending regulatory approval of the planned acquisition of six Windy City Cannabis licenses in Illinois.
  • Parallel has a diverse portfolio of high quality, proprietary and licensed consumer brands and products including Surterra Wellness, Coral Reefer, Float and Heights offered through its retail wholesale business.
  • Parallel operates approximately 50 locations nationwide, including 44 retail stores, and cultivation and manufacturing sites.

Parallel Forms Strategic Committee to Evaluate Comprehensive Review of Alternatives

Retrieved on: 
Thursday, November 4, 2021

ATLANTA, Ga. and WEST PALM BEACH, Fla., Nov. 4, 2021 /PRNewswire/ -- Parallel (the "Company") today announces that it has formed a Strategic Alternatives Committee ("Committee") of its Board of Directors to explore and evaluate a range of strategic alternatives to enhance stakeholder value.

Key Points: 
  • ATLANTA, Ga. and WEST PALM BEACH, Fla., Nov. 4, 2021 /PRNewswire/ -- Parallel (the "Company") today announces that it has formed a Strategic Alternatives Committee ("Committee") of its Board of Directors to explore and evaluate a range of strategic alternatives to enhance stakeholder value.
  • These strategic alternatives include, among others, a potential sale of all or part of the Company or other business combination transactions and potential capital raise transactions.
  • The Company and the Committee do not intend to make any additional comments regarding these discussions until it deems further disclosure is appropriate or required.
  • Perella Weinberg Partners LP is serving as financial advisor and Mayer Brown LLP is serving as legal advisor to the Committee.