1st Weather Group

BYRON ALLEN'S ALLEN MEDIA GROUP FILES NEW LAWSUIT AGAINST MCDONALD'S FOR FRAUD/FALSE PROMISE

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Monday, May 8, 2023

LLP, Advertising, Entertainment Studios, Central District, McDonald's, Superior court, 1st Weather Group, AMG, Entertainment Studios Networks, Macdonald, Black, Weather, County, White, African Americans, Fast food

LOS ANGELES, May 8, 2023 /PRNewswire/ -- Byron Allen's Allen Media Group (AMG) divisions Entertainment Studios Networks, Inc. ("Entertainment Studios") and Weather Group, LLC ("Weather Group") filed a lawsuit on May 4, 2023 in the Superior Court of the State of California, County of Los Angeles Central District, against McDonald's USA, LLC ("McDonald's") seeking damages in excess of $100 million for fraud/false promise, in violation of Cal. Civ. Code § 1711. According to the lawsuit, McDonald's made a commitment in 2021 to spend 2 percent of its billion-dollar advertising budget on Black-Owned Media in 2021, escalating to 5 percent by 2024.

Key Points:

Per the lawsuit, McDonald's did not spend anywhere close to 2 percent on Black-Owned Media in 2021, and it is not remotely close to meeting its commitment today.
McDonald's made this promise in an attempt to mislead the public about its commitment to spend with Black-Owned Media.
"During the Black Lives Matter movement, hundreds of corporations made pledges to Black America, and unfortunately, they have not lived up to them," said Byron Allen, Founder/Chairman/CEO of Allen Media Group.
That's exactly this case," said Skip Miller, partner in Miller Barondess, LLP and counsel for Allen Media Group.

THE WEATHER CHANNEL TELEVISION NETWORK AND CARHARTT ANNOUNCE NEW APPAREL PARTNERSHIP INTRODUCING A FRESH LOOK FOR THE NETWORK'S METEOROLOGISTS

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Tuesday, May 2, 2023

IMR, Hurricane season, 1st Weather Group, Weather, Partnership, Original programming, The Weather Channel, Element, Snow, Fashion design, Carhartt, News

ATLANTA, May 2, 2023 /PRNewswire/ -- The Weather Channel television network today announced a new partnership with Carhartt, making the global premium workwear brand the all-weather outfitter for the network's on-air meteorologists for in-field weather reporting. Beginning this spring, The Weather Channel meteorologists will be decked out in Carhartt apparel with the brand prominently featured during live weather reporting. Viewers will notice meteorologists sporting a variety of Carhartt apparel, suited to handle every weather condition – rain, snow, sleet, and high temperatures – including Carhartt insulated jackets and vests for brutal winter temperatures, and the brand's Rain Defender pants for hurricane season.

Key Points:

ATLANTA, May 2, 2023 /PRNewswire/ -- The Weather Channel television network today announced a new partnership with Carhartt, making the global premium workwear brand the all-weather outfitter for the network's on-air meteorologists for in-field weather reporting.
Beginning this spring, The Weather Channel meteorologists will be decked out in Carhartt apparel with the brand prominently featured during live weather reporting.
"We're excited to announce our apparel partnership with Carhartt," said Nora Zimmett, President of News and Original Series for Weather Group.
From extreme heat, to torrential rains and flooding, to below freezing temperatures, Carhartt will be essential to The Weather Channel's field weather reporting.

BYRON ALLEN'S ALLEN MEDIA GROUP HIRES PRINCELL HAIR AS PRESIDENT OF ALLEN MEDIA BROADCASTING

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Monday, April 17, 2023

LOS ANGELES, April 17, 2023 /PRNewswire/ -- Byron Allen's Allen Media Group proudly announces the hiring of Princell Hair as President of Allen Media Broadcasting – the broadcast television station division consisting of 27 ABC-NBC-CBS-FOX network affiliate broadcast television stations in 21 television markets nationwide. Hair will also hold the title of Executive Vice President of Allen Media Group – Allen's wholly-owned parent company of Allen Media Broadcasting, Weather Group, and all other Allen Media Group platforms such as The Weather Channel, theGrio, HBCU GO, Sports.TV, JusticeCentral.TV, and the free-streaming app Local Now. Hair will be based at the Allen Media Studios/Weather Group campus in Atlanta.

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Executive Will Also Hold Title of Executive Vice President of Allen Media Group - The Parent Company of Allen Media Broadcasting, Weather Group, and All Affiliated Divisions
LOS ANGELES, April 17, 2023 /PRNewswire/ -- Byron Allen's Allen Media Group proudly announces the hiring of Princell Hair as President of Allen Media Broadcasting – the broadcast television station division consisting of 27 ABC-NBC-CBS-FOX network affiliate broadcast television stations in 21 television markets nationwide.
Hair will also hold the title of Executive Vice President of Allen Media Group – Allen's wholly-owned parent company of Allen Media Broadcasting, Weather Group, and all other Allen Media Group platforms such as The Weather Channel, theGrio, HBCU GO, Sports.TV, JusticeCentral.TV, and the free-streaming app Local Now.
Hair comes to Allen Media Group from his previous two-year position as President of Black News Channel, which Allen purchased in 2022 and immediately re-branded as TheGrio Television Network.
The owned-and-operated Allen Media stations are a strong broadcast group in growing markets," said Princell Hair, President of Allen Media Broadcasting.

BYRON ALLEN'S ALLEN MEDIA GROUP WINS SIGNIFICANT LEGAL VICTORY IN RACIAL DISCRIMINATION-BASED LAWSUIT AGAINST MCDONALD'S CORPORATION IN U.S. FEDERAL COURT

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Tuesday, September 20, 2022

LOS ANGELES, Sept. 20, 2022 /PRNewswire/ -- Byron Allen's Allen Media Group (AMG) divisions Entertainment Studios Networks, Inc. ("Entertainment Studios") and Weather Group, LLC ("Weather Group") won a significant legal victory in federal court on Friday, September 16, 2022. The AMG lawsuit initially filed on May 20, 2021 against McDonald's Corporation ("McDonald's") seeks $10 billion in damages for racial discrimination. According to the lawsuit, McDonald's intentionally discriminated against AMG divisions Entertainment Studios and Weather Group through a pattern of racial stereotyping and refusals to contract in violation of the Civil Rights Act of 1866, 42 U.S.C. § 1981, and the California Aruh Civil Rights Act, Cal. Civil Code § 51.5. On Friday, September 16, 2022, defendant McDonald's was denied a Motion to Dismiss by Judge Fernando M. Olguin of the United States District Court for the Central District of California. The case will now proceed to trial before a jury in May 2023. McDonald's is the world's leading global food service retailer with over 39,000 locations that generate over $100 billion in annual revenue. African Americans represent approximately 40 percent of McDonald's U.S. sales, with McDonald's taking billions of dollars each year from African American consumers. Per the lawsuit, of its approximately $1.6 billion annual advertising budget, McDonald's spends less than approximately $5 million each year on African American-owned media, and it has refused to advertise on Entertainment Studios networks or The Weather Channel since Allen acquired the network in 2018. Per the lawsuit, the McDonald's President and CEO Chris Kempczinski makes approximately $11 million per year, which is more than double what McDonald's spends per year on ALL of Black-owned media combined.

Key Points:

McDonald's Motion to Dismiss $10 Billion Lawsuit Denied by U.S. District Court Judge
LOS ANGELES, Sept. 20, 2022 /PRNewswire/ -- Byron Allen'sAllen Media Group (AMG) divisions Entertainment Studios Networks, Inc. ("Entertainment Studios") and Weather Group, LLC ("Weather Group") won a significant legal victory in federal court on Friday, September 16, 2022.
The AMG lawsuit initially filed on May 20, 2021 against McDonald's Corporation ("McDonald's") seeks $10 billion in damages for racial discrimination.
McDonald'sis the world's leading global food service retailer with over 39,000 locations that generate over $100 billion in annual revenue.
The economic exclusion must stop immediately," said Byron Allen, Founder/Chairman/CEO of Allen Media Group.

BYRON ALLEN'S ALLEN MEDIA GROUP ELEVATES CHRIS MALONE TO CHIEF FINANCIAL OFFICER

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Thursday, August 11, 2022

LOS ANGELES, Aug. 11, 2022 /PRNewswire/ -- Byron Allen's Allen Media Group (AMG) proudly announces the elevation of Christopher Malone to the position of Chief Financial Officer. Malone was initially brought to AMG in June as Executive Vice President and Head of Corporate Development, and will now assume the Chief Financial Officer title -- a position recently held on an interim basis by Bill Higgs, Executive Vice President and Chief Financial Officer of AMG's Weather Group division. A sixteen-year veteran executive with the company, Higgs will continue as Executive Vice President and Chief Financial Officer of AMG's Weather Group. In his newly-elevated position, Malone will continue to help lead AMG senior management in M&A efforts and other corporate strategic initiatives encompassing capital markets, private equity, and credit. Malone will remain based at the AMG headquarters in Los Angeles.

Key Points:

LOS ANGELES, Aug. 11, 2022 /PRNewswire/ --Byron Allen's Allen Media Group(AMG) proudly announces the elevation of Christopher Malone to the position of Chief Financial Officer.
A sixteen-year veteran executive with the company, Higgs will continue as Executive Vice President and Chief Financial Officer of AMG's Weather Group.
"I am very excited to elevate Chris Malone within the Allen Media Group family to Chief Financial Officer, where Chris will be valuable in helping to lead our M&A efforts and other strategic financial initiatives," said Byron Allen, Founder/Chairman/CEO of Allen Media Group.
"It has been exciting to see the strong growth of Allen Media Group over the past five years and it is even more exciting to join at such a dynamic time for the company," said Chris Malone, Chief Financial Officer.

THE WEATHER CHANNEL PARTNERS WITH AMOBEE AND OPENAP TO DELIVER DATA-DRIVEN LINEAR ADVERTISING CAMPAIGNS

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Thursday, August 11, 2022

ATLANTA, Aug. 11, 2022 /PRNewswire/ -- The Weather Channel, the top-rated and most widely distributed weather television network in America, announced today it has partnered with Amobee, a global leader in advertising technology that unifies audiences to optimize results. The Weather Channel will license Amobee's platform to provide data-driven linear (DDL) plans for optimized linear television advertising campaigns using advanced audiences activated through OpenAP. The solution will enable advertisers to leverage rich data to more effectively target The Weather Channel's audience segments while improving advertising effectiveness.

Key Points:

The Weather Channel will license Amobee's platform to provide data-driven linear (DDL) plans for optimized linear television advertising campaigns using advanced audiences activated through OpenAP .
The solution will enable advertisers to leverage rich data to more effectively target The Weather Channel's audience segments while improving advertising effectiveness.
The Weather Channel announced today its partnership with Amobee, global leader in advertising technology.
We are proud to partner with Amobee and expand our existing relationship with OpenAP to make audience-based campaigns easier for advertisers to plan, execute and measure," said Barbara Bekkedahl, President, Ad Sales and Client Partnerships, Weather Group at The Weather Channel.

BYRON ALLEN'S ALLEN MEDIA GROUP HIRES INTERNATIONAL TELEVISION VETERAN TONY LEADMAN AS EXECUTIVE DIRECTOR OF INTERNATIONAL DISTRIBUTION FOR THE WEATHER CHANNEL TELEVISION NETWORK

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Tuesday, June 7, 2022

ATLANTA, June 6, 2022 /PRNewswire/ -- Today, Allen Media Group--parent company of The Weather Channel television network--named Tony Leadman Executive Director of International Distribution. In this new role, Leadman is responsible for developing and leading a business unit that will distribute The Weather Channel's hit original programming, such as Frozen Gold, Uncharted Adventure and The Earth Unlocked to broadcasters and content platforms around the world.

Key Points:

ATLANTA, June 6, 2022 /PRNewswire/ -- Today, Allen Media Group--parent company of The Weather Channel television network--named Tony Leadman Executive Director of International Distribution.
"Tony Leadman is highly accomplished and respected in the international broadcast industry," said Byron Allen, Founder/Chairman/CEO of Allen Media Group.
Prior to joining The Weather Group, Leadman was the architect of CTV and Bell Media's international program distribution business.
I am absolutely thrilled to be part of this team and to spearhead our international plans," said Tony Leadman, Executive Director of International Distribution for The Weather Group.

THE WEATHER CHANNEL HEATS UP THE SUMMER WITH RETURN OF HIT SERIES "DEEP WATER SALVAGE" & TWO BRAND NEW ORIGINAL SERIES PREMIERING ON JUNE 5TH

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Thursday, June 2, 2022

ATLANTA, June 2, 2022 /PRNewswire/ -- Today, The Weather Channel television network announced its summer primetime lineup, featuring three series that explore the marvels and mysteries of mother nature. Hit docuseries DEEP WATER SALVAGE returns for season 2 and two new weekly series, THE EARTH UNLOCKED and LORDS OF THE OCEAN anchor the lineup. All three shows make their broadcast premiere on Sunday, June 5.

Key Points:

Hit docuseries DEEP WATER SALVAGE returns forseason 2 and two new weekly series, THE EARTH UNLOCKED and LORDS OF THE OCEAN anchor the lineup.
DEEP WATER SALVAGE returns with a bang for Season 2, and will have viewers on the edge of their seat every week.
The Weather Channel has been voted the most trusted news brand in America for 11 consecutive years, and the fifth most-trusted brand overall.
In 2021 and 2019, The Weather Channel won Emmy Awards for its innovative Immersive Mixed Reality technology which is changing the standard in weather presentation.

BYRON ALLEN'S ALLEN MEDIA GROUP LAUNCHES THE WEATHER CHANNEL EN ESPAÑOL -- THE FIRST 24/7 U.S. SPANISH LANGUAGE WEATHER NEWS NETWORK

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Monday, May 2, 2022

LOS ANGELES , May 2, 2022 /PRNewswire/ -- Byron Allen's Allen Media Group television network The Weather Channel – the #1 source for weather news and information on television – is proud to announce today's launch of its brand-new free television network The Weather Channel en Español, the first 24/7 Spanish-language free-streaming weather news network in the United States. The Weather Channel en Español makes its historic debut on the 40th anniversary of the launch of The Weather Channel television network. The Weather Channel en Español has signed major sponsors including Ford, GEICO, General Motors, Toyota, Walmart and many others.

Key Points:

The Weather Channel en Espaol makes its historic debut on the 40th anniversary of the launch of The Weather Channel television network.
"I'm very proud to be a part ofAllen Media Group's significant investment in The Weather Channel en Espaol," said Sussy Ruiz,Editor-in-Chief of The Weather Channel en Espaol.
The full resources of The Weather Channel have been dedicated to ensure The Weather Channel en Espaol achieves The Weather Channel's 40-year history of excellence."
The Weather Channel en Espanol is an extension of The Weather Channel television network, the #1 source for weather news and information on TV.

BYRON ALLEN'S ALLEN MEDIA GROUP FILES MULTI-BILLION DOLLAR LAWSUIT AGAINST NIELSEN FOR FRAUD AND CONCEALMENT

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Wednesday, March 16, 2022

LOS ANGELES, March 16, 2022 /PRNewswire/ -- Byron Allen's media companies Weather Group, LLC ("Weather Group") along with Entertainment Studios Networks, Inc. (ESN) and CF Entertainment, Inc. ("Entertainment Studios") have filed suit against The Nielsen Company (US), LLC ("Nielsen") seeking billions of dollars in damages for fraudulent misrepresentation and fraud by concealment.

Key Points:

Chairman and CEO Byron Allen founded Allen Media Group/Entertainment Studiosin 1993.
Allen Media Group will add its thirteenth network,THE WEATHER CHANNEL EN ESPANOLin 2022.
Allen Media Group also owns the free-streaming AVOD services THE GRIO, HBCU GO, SPORTS.TV and LOCAL NOW.
The lawsuit further alleges that Nielsen concealed these facts and thereby caused Entertainment Studios and the Weather Group to pay millions in fees.