Xebra

District Court Orders Mexican FDA to Grant Cannabis Authorizations to Xebra

Retrieved on: 
Tuesday, December 20, 2022

On December 8, 2022, Xebra announced that the Mexican Health Regulatory Agency (the Mexican FDA equivalent) (the "COFEPRIS"), had formally notified Xebra's Mexican subsidiary, Desart MX, SA de CV ("Xebra Mexico"), with a resolution in which it claimed to have complied with the Supreme Court mandate to grant Xebra cannabis authorizations.

Key Points: 
  • On December 8, 2022, Xebra announced that the Mexican Health Regulatory Agency (the Mexican FDA equivalent) (the "COFEPRIS"), had formally notified Xebra's Mexican subsidiary, Desart MX, SA de CV ("Xebra Mexico"), with a resolution in which it claimed to have complied with the Supreme Court mandate to grant Xebra cannabis authorizations.
  • A District Court judge has now reviewed the COFEPRIS resolution and ruled in favor of Xebra Mexico, outright rejecting its scope and language as materially insufficient and upholding Xebra's irrefutable legal rights granted by the Supreme Court.
  • Thus, the judge ordered the COFEPRIS to issue the full and proper authorizations within 3 business days.
  • Due to many Mexican government offices closing during the holiday season, Xebra anticipates the process of issuing the authorizations to continue into January 2023.

Xebra Provides Update on its Cannabis Authorizations in Mexico

Retrieved on: 
Thursday, December 8, 2022

VANCOUVER, BC, Dec. 8, 2022 /PRNewswire/ - Xebra Brands Ltd. ("Xebra") (CSE: XBRA) (OTCQB: XBRAF) (FSE: 9YC), a cannabis company, provides an update on the issuance of its Mexican cannabis authorizations.

Key Points: 
  • VANCOUVER, BC, Dec. 8, 2022 /PRNewswire/ - Xebra Brands Ltd. ("Xebra") (CSE: XBRA) (OTCQB: XBRAF) (FSE: 9YC), a cannabis company, provides an update on the issuance of its Mexican cannabis authorizations.
  • The Mexican Health Regulatory Agency (the Mexican FDA equivalent) (the "COFEPRIS"), has formally notified Xebra's Mexican subsidiary, Desart MX, SA de CV ("Xebra Mexico"), that it has complied with the Supreme Court mandate to grant Xebra Mexico cannabis authorizations, however in the opinion of Xebra and its legal advisors, the COFEPRIS has not satisfactorily fulfilled the mandate of the Supreme Court.
  • Xebra has requested the intervention of a federal judge in a timely manner, to assure full compliance with the Supreme Court decision in favor of Xebra Mexico.
  • Xebra's management and legal advisors are confident that the applicable authorizations are forthcoming, however since the cannabis authorizations are without legal precedent in Mexico, visibility on timing is not reliableand further delays can bereasonablyexpected.

Xebra's Vicious Citrus Cannabis Lemonade a Best Seller

Retrieved on: 
Wednesday, November 30, 2022

OGis the first launch of several non-carbonated lemonade products under the Vicious Citrus brand.

Key Points: 
  • OGis the first launch of several non-carbonated lemonade products under the Vicious Citrus brand.
  • Vicious Citrus OG launched in Ontario in August 2022, and in only approximately 10 weeks, is the best-selling non-carbonated lemonade, the best-selling lemonade, the fastest growing lemonade in sales, in the top 20% of all cannabis beverage SKU's sold in Ontario, and in the top 1/3 of all cannabis beverage brands based on sales.
  • Vicious Citrus OG is also retailing in Saskatchewan, and is expected to be available soon in British Columbia, Alberta and Manitoba.
  • In Canada, Xebra retails its unique Vicious Citrus OG THC/CBN Lemonade and plans to launch additional beverage under the Vicious Citrus brand soon.

Xebra Provides Update on the Issuance of its Mexican Cannabis Authorizations

Retrieved on: 
Thursday, November 17, 2022

VANCOUVER, BC, Nov. 17, 2022 /PRNewswire/ - Xebra Brands Ltd. ("Xebra") (CSE: XBRA) (OTCQB: XBRAF) (FSE: 9YC), a cannabis company, provides an update on the issuance of its Mexican cannabis authorizations.

Key Points: 
  • VANCOUVER, BC, Nov. 17, 2022 /PRNewswire/ - Xebra Brands Ltd. ("Xebra") (CSE: XBRA) (OTCQB: XBRAF) (FSE: 9YC), a cannabis company, provides an update on the issuance of its Mexican cannabis authorizations.
  • Xebra previously announced that it expected the issuance of cannabis authorizations to its Mexican subsidiary, Desart MX, SA de CV ("Xebra Mexico") in October.
  • The Mexican Health Regulatory Agency (the Mexican FDA equivalent) (the "COFEPRIS"), has been officially ordered by the courts to grant the authorization.
  • Xebra and the COFEPRIS are working diligently with the aim of effecting the issuance of the authorizations as soon as possible.

Xebra to Receive Cannabis Authorizations from Mexican FDA Imminently

Retrieved on: 
Thursday, September 29, 2022

VANCOUVER, BC, Sept. 29, 2022 /PRNewswire/ - Xebra Brands Ltd. ("Xebra") (CSE: XBRA) (OTCQB: XBRAF) (FSE: 9YC), a cannabis company, is pleased to announce that the Mexican Health Regulatory Agency (the Mexican FDA) (the "COFEPRIS"), has been directed by the court authorities to grant Xebra's wholly owned Mexican subsidiary, Desart MX, SA de CV ("Xebra Mexico"), all applicable cannabis authorizations, pursuant to the irrevocable injunction granted by the Supreme Court in December 2021.

Key Points: 
  • VANCOUVER, BC, Sept. 29, 2022 /PRNewswire/ - Xebra Brands Ltd. ("Xebra") (CSE: XBRA) (OTCQB: XBRAF) (FSE: 9YC), a cannabis company, is pleased to announce that the Mexican Health Regulatory Agency (the Mexican FDA) (the "COFEPRIS"), has been directed by the court authorities to grant Xebra's wholly owned Mexican subsidiary, Desart MX, SA de CV ("Xebra Mexico"), all applicable cannabis authorizations, pursuant to the irrevocable injunction granted by the Supreme Court in December 2021.
  • Notwithstanding the extra time to engage with the COFEPRIS, Xebra fully expects the authorizations to be granted no later than October.
  • "Xebra is only days away to being the outright first mover in the Mexican CBD market, said Jay Garnett, CEO of Xebra.
  • The foregoing list is not exhaustive and XEBRA undertakes no obligation to update or revise any of the foregoing except as required by law.

Xebra Expands Sale of Vicious Citrus THC/CBN Lemonade to Western Canada

Retrieved on: 
Tuesday, September 13, 2022

The unique, high potency flat lemonade, Vicious Citrus OG, will hit Saskatchewan retail shelves this week.

Key Points: 
  • The unique, high potency flat lemonade, Vicious Citrus OG, will hit Saskatchewan retail shelves this week.
  • "Launching Vicious Citrus in Saskatchewan is an important milestone,"said Jay Garnett, CEO of Xebra.
  • "Saskatchewan is an important market in the Canadian cannabis sector and is our first foray into western Canada.
  • In Canada, Xebra retails its unique Vicious Citrus OG THC/CBN Lemonade and plans to launch additional beverage products in the near future.

Xebra Completes Last Legal Requirement to Receive Mexican Cannabis Authorizations

Retrieved on: 
Tuesday, August 30, 2022

Xebra announced on December 2nd, 2021, that all five Supreme Court justices voted unanimously in favor of granting Xebra's wholly owned Mexican subsidiary, Desart MX, SA de CV ("Xebra Mexico"), an irrevocable cannabis injunction.

Key Points: 
  • Xebra announced on December 2nd, 2021, that all five Supreme Court justices voted unanimously in favor of granting Xebra's wholly owned Mexican subsidiary, Desart MX, SA de CV ("Xebra Mexico"), an irrevocable cannabis injunction.
  • "We are thrilled that there are no more legal hurdles to overcome, said Jay Garnett, CEO of Xebra.
  • "The final step in the process is for the Mexican Health Regulatory Agency (COFEPRIS) to grant Xebra Mexico all cannabis authorizations per our Amparo, and we expect that to happen soon!"
  • Xebra believes Mexico has the potential to be one of the largest near-term country cannabis consumer markets in the world.

Xebra Announces Voting Results of its Annual General and Special Meeting

Retrieved on: 
Monday, August 29, 2022

VANCOUVER, BC, Aug. 29, 2022 /PRNewswire/ - Xebra Brands Ltd. ("Xebra") (CSE: XBRA) (OTCQB: XBRAF) (FSE: 9YC), a cannabis company, is pleased to announce that Antonio Grimaldo, Jay Garnett, Jordi Chemonte, Robert Giustra and Todd Dalotto were elected as directors of Xebra at the 2022 Annual General and Special Meeting of shareholders held on August 26, 2022 (the "Meeting").

Key Points: 
  • VANCOUVER, BC, Aug. 29, 2022 /PRNewswire/ - Xebra Brands Ltd. ("Xebra") (CSE: XBRA) (OTCQB: XBRAF) (FSE: 9YC), a cannabis company, is pleased to announce that Antonio Grimaldo, Jay Garnett, Jordi Chemonte, Robert Giustra and Todd Dalotto were elected as directors of Xebra at the 2022 Annual General and Special Meeting of shareholders held on August 26, 2022 (the "Meeting").
  • Shareholders also approved all other proposed resolutions as described in the information circular of the Meeting.
  • Detailed voting results for the Meeting as follows:

Xebra Launches Vicious Citrus THC/CBN Lemonade

Retrieved on: 
Wednesday, July 6, 2022

Xebra has engaged a national cannabis sales & marketing agency to introduce and support the growth of Vicious Citrus Lemonade to Canadian cannabis retailers.

Key Points: 
  • Xebra has engaged a national cannabis sales & marketing agency to introduce and support the growth of Vicious Citrus Lemonade to Canadian cannabis retailers.
  • Vicious Citrus is a non-carbonated THC infused lemonade beverage, with a tangy Citrus flavour and a 5:1 THC / CBN ratio.
  • Xebra expects to launch additional Vicious Citrus cannabis infused beverages into the Canadian market later this year and into 2023.
  • In Canada, Xebra is launching its unique Vicious Citrus THC/CBN Lemonade in August 2022.

Xebra Brands Appoints Jay Garnett as CEO

Retrieved on: 
Tuesday, April 19, 2022

VANCOUVER, BC, April 19, 2022 /PRNewswire/ - Xebra Brands Ltd. ("Xebra") (CSE: XBRA)(OTCQB:XBRAF) (FSE:9YC)a cannabis company, is pleased to announce that Mr. Jay Garnett has been appointed Chief Executive Officer and Director.

Key Points: 
  • VANCOUVER, BC, April 19, 2022 /PRNewswire/ - Xebra Brands Ltd. ("Xebra") (CSE: XBRA)(OTCQB:XBRAF) (FSE:9YC)a cannabis company, is pleased to announce that Mr. Jay Garnett has been appointed Chief Executive Officer and Director.
  • "We are absolutely thrilled to have a CEO of Jay's caliber, and firmly believe that his experience and vision will take Xebra to the next level.
  • He is uniquely skilled at developing brands and leading companies through the growth phase, and he has an exceptional track record of success,"commented Xebra Founder and Chairman Robert Giustra.
  • Mr. Garnett founded Seattle's Best Coffee Canada, a national wholesaler and retailer in 1993, and it was acquired by Starbucks in 2007.