New Oracle Pricing and Promotion Capabilities Help Retailers Increase Sales
AUSTIN, Texas, Jan. 17, 2023 /PRNewswire/ -- Inflation and marketing offer overload are making it harder for retailers to engage increasingly fickle customers with a price point and message that gets them to act. To address these challenges, Oracle today announced a series of new cloud capabilities. Price Hub extends Oracle Retail Merchandising Cloud Services to automate the pricing process so retailers can easily make purchase price updates across thousands of products to maximize sales and margins. And new promotion capabilities in Oracle Retail Customer Engagement Cloud Services help retailers drive incremental revenue and profitability by executing more personalized and compelling offers. The cloud services are running on Oracle Cloud Infrastructure (OCI).
- Price Hub extends Oracle Retail Merchandising Cloud Services to automate the pricing process so retailers can easily make purchase price updates across thousands of products to maximize sales and margins.
- And new promotion capabilities in Oracle Retail Customer Engagement Cloud Services help retailers drive incremental revenue and profitability by executing more personalized and compelling offers.
- New extensions to Oracle Retail Customer Engagement Cloud Services eliminates these challenges to help retailers drive incremental revenue and profitability by more executing relevant offers.
- Campaign and Deal Management Cloud Service can seamlessly publish offers into the Oracle Retail Promotion Engine to extend promotion capabilities to include single and multi-use coupons.