Blue Source Sustainable Forests Co. Advances Its Carbon-First Strategy and Rebrands the Company Aurora Sustainable Lands™
In recognition of the company’s implementation of its carbon-first strategy and its expanded vision for actively managing and conserving lands to support decarbonization efforts, BSFC also announced that it has rebranded the company Aurora Sustainable Lands ™.
- In recognition of the company’s implementation of its carbon-first strategy and its expanded vision for actively managing and conserving lands to support decarbonization efforts, BSFC also announced that it has rebranded the company Aurora Sustainable Lands ™.
- This brand evolution represents the company’s creation of a new climate asset class that addresses mitigation, adaptation, and resilience.
- “Aurora Sustainable Lands is a name intended to evoke the relationship between land and the atmosphere,” said Jamie Houston IV , Aurora CEO.
- “Forests are the original atmospheric carbon removal technology, and the conservation of our trees is critical to making significant progress against climate change.”
As a carbon-first company, Aurora Sustainable Lands invests in historically industrial forestlands.