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The World Is Ready To Drink Louder! Smirnoff Announces Its Newest Partnership With International Superstar Karol G

Retrieved on: 
Friday, October 15, 2021

"The collaboration between Smirnoff and Karol G is all about celebrating Latin culture and its diverse flavors, while bringing everyone together to live life louder.

Key Points: 
  • "The collaboration between Smirnoff and Karol G is all about celebrating Latin culture and its diverse flavors, while bringing everyone together to live life louder.
  • Karol G is adding her own personal flavor and powerful voice to the Smirnoff "For the People" campaign, which celebrates authenticity and that amazing things will happen when people come together.
  • Earlier this summer, the brand announced it would be hitting the road with Karol G this fall for her highly anticipated "Bichota Tour" presented by Smirnoff.
  • 21 Vodka and Smirnoff Ice, a line of flavors in North America and ready-to-serve flavored malt beverages including Smirnoff Seltzer and Smirnoff Ice Smash.