Croatian Parliament

CROWN'S SUSTAINABLE BEVERAGE CANS HELP CONVEY HEALTH AND FRESHNESS FOR NEW MINERAL WATER LINE FROM SOCORRO BEBIDAS

Retrieved on: 
Thursday, July 6, 2023

TAMPA, Fla., July 6, 2023 /PRNewswire/ -- Brazilian beverage producer Socorro Bebidas (Socorro) has expanded its partnership with Crown Embalagens Metálicas da Amazônia S.A., a subsidiary of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com), to launch Acquíssima Sabor flavored mineral water in 350ml (12oz) CrownSleek cans. The premium zero-calorie drink features natural aromas, offering a health-conscious alternative for consumers to stay hydrated and incorporate key nutrients into their daily diets. The line made its debut with two flavors, Lychee and Green Apple, and is currently available in Acquíssima stores, restaurants and supermarkets in Brazil. Socorro also previously utilized CrownSleek cans to package its Acquíssima mineral water brand, its first entry into the water market.

Key Points: 
  • Socorro also previously utilized CrownSleek cans to package its Acquíssima mineral water brand, its first entry into the water market.
  • When considering the package format for the brand, Socorro knew it needed to help convey the refreshing and health-conscious nature of the beverage, while also delivering on sustainability.
  • Aluminum beverage cans are also infinitely recyclable and are the most recycled beverage package in the world.
  • "Crown is thrilled to support Socorro's rapidly expanding portfolio of products in beverage cans," said Altair Frulane, Commercial Director of Crown.

The World Is Ready To Drink Louder! Smirnoff Announces Its Newest Partnership With International Superstar Karol G

Retrieved on: 
Friday, October 15, 2021

"The collaboration between Smirnoff and Karol G is all about celebrating Latin culture and its diverse flavors, while bringing everyone together to live life louder.

Key Points: 
  • "The collaboration between Smirnoff and Karol G is all about celebrating Latin culture and its diverse flavors, while bringing everyone together to live life louder.
  • Karol G is adding her own personal flavor and powerful voice to the Smirnoff "For the People" campaign, which celebrates authenticity and that amazing things will happen when people come together.
  • Earlier this summer, the brand announced it would be hitting the road with Karol G this fall for her highly anticipated "Bichota Tour" presented by Smirnoff.
  • 21 Vodka and Smirnoff Ice, a line of flavors in North America and ready-to-serve flavored malt beverages including Smirnoff Seltzer and Smirnoff Ice Smash.