Health Canada publishes policy update on restricting the advertising of food and beverages to children
Evidence shows that children are particularly vulnerable to food and beverage advertising that undermines healthy eating, influences their attitudes, preferences, purchase requests, consumption patterns, and, ultimately, their overall health.
- Evidence shows that children are particularly vulnerable to food and beverage advertising that undermines healthy eating, influences their attitudes, preferences, purchase requests, consumption patterns, and, ultimately, their overall health.
- Health Canada's new policy update proposes an approach to restricting the advertising of food and beverages to children, starting with advertising on television and digital media.
- To inform this work, Health Canada has been monitoring the nature and extent of advertising of food and beverages to children in Canada.
- To support potential further restrictions that will lead to healthier habits for children, Health Canada will continue to monitor food advertising to children across a variety of settings, media, and techniques.