ROCK THE BELLS CLOSES SERIES B LED BY PARAMOUNT GLOBAL TO CONTINUE ELEVATING HIP-HOP CULTURE
LOS ANGELES, April 17, 2023 /PRNewswire/ -- Rock The Bells, the global platform dedicated to elevating Hip-Hop culture from its roots to the modern day founded by LL COOL J, announced today a $15 million Series B raise led by Raine Ventures, Irving Azoff of Iconic Artists Group, and Paramount Global, with participation from Amex Ventures, Wildcat Capital Management and Capstar Ventures. The company also received additional investment from ASK Capital, North Island (Glenn Hutchins), AME Cloud Ventures and XO Capital.
- Investments will support Rock The Bells' ongoing commitment to elevate and advance Hip-Hop culture and expand the culture across industries.
- As the ultimate champion and destination for timeless Hip-Hop, Rock The Bells provides Hip-Hop lovers with a single global destination for content, commerce and experiences.
- "This Series B round is a reflection of the confidence that our investors have in Rock The Bells as a global platform," said LL COOL J, Founder and CEO of Rock The Bells.
- "Rock The Bells has brand affinity that's been built over time through consistency and authenticity," said James Cuthbert, President of Rock The Bells.