Whimsical Stakes

Fifth Wall's "Choose Earth" Mural Campaign Launches in Los Angeles

Retrieved on: 
Thursday, October 14, 2021
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"While the long-term possibility of multiplanetary civilization is adventurous and inspiring, the near-term priority is clear -- we must choose Earth. Investing in climate technology is absolutely critical to decarbonizing real estate, among other industries," said Brendan Wallace, Co-Founder and Managing Partner at Fifth Wall. "Fifth Wall's Climate Tech Fund presents an opportunity for sustainability-focused real estate firms committed to reducing carbon emissions to do so through investments in climate technology that addresses decarbonization across all stages and asset classes within the global real estate industry -- the single largest contributor to the climate crisis." 

Key Points: 
  • The Fifth Wall mural campaign will continue later this month in Glasgow, Scotland, leading up to COP26, the UN Climate Change conference.
  • Unfortunately, most real estate firms are not investing nearly enough into this critical climate technology and this is what Fifth Wall's mural campaign seeks to highlight.
  • A video produced by the firm provides a behind-the-scenes look at the creation of the mural in Los Angeles' Venice neighborhood and shares the inspiration behind the campaign.
  • The Los Angeles installation was created in collaboration with BBMG , a branding and social impact agency and muralist, Kent Yoshimura.