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National Advertising Review Board Finds Certain AT&T Comparative Advertising Claims Supported; Recommends Discontinuation or Modification of Others

Thursday, October 14, 2021 - 2:00pm

NEW YORK, Oct. 14, 2021 /PRNewswire/ -- A panel of the National Advertising Review Board (NARB), the appellate advertising law body of BBB National Programs, has determined that AT&T Services, Inc. properly supported certain comparative advertising claims for its fiber-optic internet service in one commercial and one internet video advertisement.

Key Points: 
  • NEW YORK, Oct. 14, 2021 /PRNewswire/ -- A panel of the National Advertising Review Board (NARB), the appellate advertising law body of BBB National Programs, has determined that AT&T Services, Inc. properly supported certain comparative advertising claims for its fiber-optic internet service in one commercial and one internet video advertisement.
  • AT&T discontinue or modify one commercial which communicated unsupported claims that AT&T's fiber service is superior to cable services for videoconferencing and reliability.
  • The advertising at issue had been challenged by Comcast Cable Communications, Inc. before the National Advertising Division (NAD).
  • About the National Advertising Review Board (NARB):The National Advertising Review Board(NARB)is the appellate body for BBB National Programs' advertising self-regulatory programs.