Deezer defines the power of music in engaging campaign to attract Gen Z
PARIS, Aug. 23, 2022 /PRNewswire/ -- Deezer (DEEZR), is repositioning its brand to attract younger users. As a first step, a new marketing campaign launched on August 22 in France, Germany and Brazil. Award-winning French agency Buzzman was chosen as the main partner for the campaign, and the wider brand development.
- The global music streaming service launches a 360 marketing campaign in key markets, highlighting how music can elevate moods and perceptions.
- With engaging visuals from photographer Lou Escobar, Deezer presents a number of intriguing scenarios that at first glance might not tell the full story.
- "Working with Buzzman, we have created a disruptive, and engaging campaign, where music makes images come to life.
- Additionally, Deezer is creating a TikTok challenge where people will enhance or change a situation with the power of music.