Ocean Spray (cooperative)

Ocean Spray® Kicks-Off Cranberry Season by Celebrating How You Cran™

Retrieved on: 
Thursday, November 2, 2023
Cream, Ocean Spray, Cranberry, Gen, Cooking, OkCupid, SVP, Life, Judy Dater, Family, Generation Z, Cranberry sauce, Organization, Ocean Spray (cooperative), Friends, Love, HERE, Woman, Ice cream, Generation X, Month, Thanksgiving, Sport, Fast food, Tobacco, Millennials, Pinterest

BOSTON, Nov. 2, 2023 /PRNewswire/ -- Move over pumpkin spice – it's cranberry time. From November to December, Ocean Spray® will celebrate all the ways cranberries can turn even the most ordinary moments into the most entertaining.

Key Points: 
  • In fact, of those fans, 83% believe it's not even Thanksgiving without cranberry sauce.
  • Nearly half (46%) say they are as passionate about their cranberry sauce preparation as their favorite sports team.
  • Regarding dating, recent in-app matching questions from OkCupid ** revealed that your cranberry sauce preference can even affect your dating life.
  • On October 30, Ocean Spray® released a new ad spot highlighting one of its most famous products – Cranberry Juice Cocktail.

Introducing Ocean Spray® Zero Sugar, A New, Bold-Flavored Juice Option with No Artificial Sweeteners*

Retrieved on: 
Monday, October 30, 2023
Omni, Diet, Vitamin C, Coca-Cola Zero Sugar, Drink, Ocean Spray (cooperative), Cranberry, Soft drink, Ocean Spray

BOSTON, Oct. 30, 2023 /PRNewswire/ -- Ocean Spray Cranberries, Inc., the agricultural cooperative owned by roughly 700 farmer families, has today announced the launch of Ocean Spray® Zero Sugar Juice Drink, the first beverage from Ocean Spray with bold flavor, 0g of sugar, and no artificial sweeteners*.

Key Points: 
  • The launch of Ocean Spray® Zero Sugar marks the first national brand to introduce a zero-sugar product with no artificial sweeteners in the shelf-stable juice aisle.
  • BOSTON, Oct. 30, 2023 /PRNewswire/ -- Ocean Spray Cranberries, Inc ., the agricultural cooperative owned by roughly 700 farmer families, has today announced the launch of Ocean Spray® Zero Sugar Juice Drink, the first beverage from Ocean Spray with bold flavor, 0g of sugar, and no artificial sweeteners*.
  • Ocean Spray® Zero Sugar Juice Drink will be available in two flavors, Ocean Spray's iconic Cranberry flavor and Mixed Berry, a new flavor to the brand's beverage portfolio.
  • Earlier this year, Ocean Spray launched another "better-for-you" juice line, which includes Immunity Cranberry Blueberry Acai, Immunity Orange Mango, and Ocean Spray® Revitalize Cranberry Pineapple Juice Drink.

Ocean Spray Appoints New Chief Information and Digital Officer

Retrieved on: 
Friday, October 27, 2023
Digital, Xelerated, Brunel University London, MIT, Ocean Spray, E-commerce, Joint Task Force – Global Network Operations, Engineering, CPG, Supply chain, Tech, Steel Connect, Wrigley, Ocean Spray (cooperative), Growth, Gillette, 3D printing, Management, Subway

BOSTON, Oct. 27, 2023 /PRNewswire/ -- Ocean Spray Cranberries, Inc. today announced that Neil Hampshire will join the farmer-owned cooperative as Chief Information and Digital Officer on October 30, 2023.  Hampshire joins Ocean Spray from Subway, where he served as Vice President of Global IT Operations. Throughout his career spanning a range of industries, Hampshire has always maintained a passion for transformation—how the right digital capabilities and data-driven processes can reshape a company's readiness to compete and thrive.

Key Points: 
  • Tech Veteran Neil Hampshire joins Ocean Spray Cranberries, Inc.
    BOSTON, Oct. 27, 2023 /PRNewswire/ -- Ocean Spray Cranberries, Inc. today announced that Neil Hampshire will join the farmer-owned cooperative as Chief Information and Digital Officer on October 30, 2023.
  • Hampshire joins Ocean Spray from Subway, where he served as Vice President of Global IT Operations.
  • We're going to catapult Ocean Spray into the next 100 years, always doing right by our cooperative and grower-owners."
  • Neil earned his bachelor's degree in Engineering from Brunel University, and is a graduate of MIT's Chief Digital Officer Program.

Ocean Spray Introduces Snack Medley, a Perfectly Paired Dried Fruit Mix for Families On-The-Go

Retrieved on: 
Wednesday, June 21, 2023
Stop & Shop, Ocean Spray, Brand, Kroger, Ocean Spray (cooperative), HEB, Walmart, Fruit, Grocery store, Fast food, Meijer

BOSTON, June 21, 2023 /PRNewswire/ -- Ocean Spray Cranberries Inc., the agricultural cooperative owned by roughly 700 family farmers, has today announced the launch of Snack Medley, a fruit snack experience of sweet and tangy dried cranberries perfectly paired with other premium fruits. Snack Medley is available in three delicious varieties – Cran-Blueberry™, Cran-Pineapple™, and Cran-Mango™.

Key Points: 
  • BOSTON, June 21, 2023 /PRNewswire/ -- Ocean Spray Cranberries Inc., the agricultural cooperative owned by roughly 700 family farmers, has today announced the launch of Snack Medley, a fruit snack experience of sweet and tangy dried cranberries perfectly paired with other premium fruits.
  • Snack Medley continues Ocean Spray's expansion into snacking occasions and commitment to providing families with wholesome snacking options.
  • "Our team at Ocean Spray is always looking for ways to bring delicious and nutritious options to families," said Kelvin Vuong, Senior Director of Brand Marketing, USA Foods and Snacking, at Ocean Spray.
  • Ocean Spray® Snack Medley is available now at Walmart stores nationwide and will be in grocery retailers this summer, including Kroger, Meijer, HEB, and Stop & Shop.

Ocean Spray and Hershey Launch a Sweet New Partnership

Retrieved on: 
Tuesday, May 9, 2023
Dark, Taste, Partnership, Ice cream, The Hershey Company, Milk, Ocean Spray (cooperative), Walmart, Ocean Spray, Strained yogurt, Publix, System, Grocery store

BOSTON, May 9, 2023 /PRNewswire/ -- Ocean Spray Cranberries, Inc., the agricultural cooperative owned by roughly 700 farmer families, has today announced a new partnership with The Hershey Company, an industry-leading snacks company, for a line of sweet treats made from real fruit. The new snack line features a delicious chocolate experience with Milk Chocolate Dipped Cranberry Bites and Dark Chocolate Dipped Cherry Infused Cranberry Bites, surprising your taste buds with sweet flavors. 

Key Points: 
  • BOSTON, May 9, 2023 /PRNewswire/ -- Ocean Spray Cranberries, Inc., the agricultural cooperative owned by roughly 700 farmer families, has today announced a new partnership with The Hershey Company, an industry-leading snacks company, for a line of sweet treats made from real fruit.
  • The new snack line features a delicious chocolate experience with Milk Chocolate Dipped Cranberry Bites and Dark Chocolate Dipped Cherry Infused Cranberry Bites, surprising your taste buds with sweet flavors.
  • Ocean Spray has continued to expand its foods and snacking portfolio introducing a variety of new products.
  • "We are excited by this partnership and extension of our iconic Hershey's brand into new snacking occasions," said Ernie Savo, President, Hershey Licensing Company.

Absolut® Announces New US Collaboration with Ocean Spray®

Retrieved on: 
Tuesday, May 2, 2023
RTD, Partnership, Cranberry juice, Ocean Spray (cooperative), Favourite, Water, Ocean Spray, The Singles (Can album), Liquor, Absolut Vodka

NEW YORK, May 2, 2023 /PRNewswire/ -- Absolut®, a brand Born To Mix, introduces the Absolut Vodka and Ocean Spray® Vodka-Cranberry Range – a new Ready-to-Drink line with Ocean Spray® building on the brands' successful marketing partnership in the US.

Key Points: 
  • Inspired by the classic combination of Absolut Vodka and Ocean Spray Cranberry Juice, this iconic collaboration will deliver one of America's favorite serves in a convenient format with a new Ready-to-Drink line coming early 2024.
  • This new range combines the highest quality premium vodka from Absolut with real cranberry juice from Ocean Spray®, crisp sparkling water and other natural flavors.
  • "Ocean Spray's cranberry heritage is bringing real juice credentials to the spirits category," said Monisha Dabek, Chief Commercial Officer & General Manager, USA, at Ocean Spray.
  • Absolut Vodka and Ocean Spray Vodka-Cranberry Range is manufactured, marketed, and distributed by Pernod Ricard USA.

Ocean Spray Appoints New Chief Financial Officer

Retrieved on: 
Thursday, February 16, 2023
CFO, Farmer, Hastings College, CPG, Farm, Accounting, Ocean Spray (cooperative), Forney, Senior, Certified Public Accountant, Business administration, Conagra Brands, Growth, Problem solving, Hain Celestial Group, History, Management, Finance, Ocean Spray

BOSTON, Feb. 16, 2023 /PRNewswire/ -- Ocean Spray Cranberries, Inc. today announced that Kristin Forney has joined the farmer-owned cooperative as Chief Financial Officer (CFO), effective February 27, 2023.  Forney joins Ocean Spray from Hain Celestial Group where she served as Senior Vice President, Finance, for their North America Division. A daughter of farmers and a food industry veteran, she comes to Ocean Spray with a background in finance, revenue growth, accounting, procurement, and transformation.

Key Points: 
  • CPG Finance Veteran Kristin Forney joins Ocean Spray Cranberries, Inc.
    BOSTON, Feb. 16, 2023 /PRNewswire/ -- Ocean Spray Cranberries, Inc. today announced that Kristin Forney has joined the farmer-owned cooperative as Chief Financial Officer (CFO), effective February 27, 2023.
  • Forney joins Ocean Spray from Hain Celestial Group where she served as Senior Vice President, Finance, for their North America Division.
  • A daughter of farmers and a food industry veteran, she comes to Ocean Spray with a background in finance, revenue growth, accounting, procurement, and transformation.
  • Forney comes to Ocean Spray with more than 28 years of financial executive experience.

Ocean Spray Says "Yes You Cran™" with Newest Creative Campaign for its Better For You Beverage Line

Retrieved on: 
Monday, January 9, 2023
The New Year (band), Ocean Spray (cooperative), YES, Sea, Linearity, Drink, Biscuit, Streaming television, New Year, Legal drinking age, Adweek, Advertising, Diet, Cranberry sauce, Immunity, KWG, Tourism

BOSTON, Jan. 9, 2023 /PRNewswire/ -- Ocean Spray Cranberries, Inc., the agricultural cooperative owned by roughly 700 farmer families, today rolled out a new creative campaign under its All That Power™' masterbrand work, this time focusing on the attributes of its "Better For You" beverages that are designed to help meet the needs of an individuals' diet. Developed by Orchard Creative, the campaign features two TV spots, one for Diet Cranberry Juice Cocktail and the other for the new  Immunity Orange Mango and Revitalize Cranberry Pineapple juice drinks.

Key Points: 
  • Developed by Orchard Creative, the campaign features two TV spots, one for Diet Cranberry Juice Cocktail and the other for the new  Immunity Orange Mango and Revitalize Cranberry Pineapple juice drinks.
  • In each spot, the lead character is overtaken by an overwhelming newfound confidence, or "Cranfidence," inspired by Ocean Spray's incredible feat of making Better For You juice products without sacrificing flavor.
  • The spots close with an extension of this cranfidence to its audience, landing on the campaign line YES YOU CRAN™.
  • Direct links to the :30 spots are below:
    To learn more about the complete line of Ocean Spray® products, visit www.allthatpower.oceanspray.com .

The 10 Hour Ocean Spray Wiggling Jiggling Cranberry Yule Log You Never Asked For Has Arrived for the Holiday Season

Retrieved on: 
Tuesday, December 6, 2022
Detroit Grand Pubahs, COE, Television, Cranberry sauce, Ocean Spray (cooperative), Life, Power, Family, Love, Holiday, Marketing, Multimedia, Farmer, Music, Tourism, Ocean Spray

BOSTON, Dec. 6, 2022 /PRNewswire/ -- Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, today announced the latest launch extension of their Power Your Holidays ™ campaign: a ten-hour cranberry yule log video, amplified with paid media support served to consumers as unprecedentedly long pre-roll content. This mesmerizing yule log video features the sights and sounds of a relaxing fireplace along with three Ocean Spray® Jellied Cranberry Sauce logs wiggling in front of the hearth. Every year searches for holiday fireplace videos peak around Thanksgiving and into the holiday season. There are endless options to choose from, but there are none quite like Ocean Spray's. Consumers can either stream directly from the Ocean Spray YouTube Channel or will find it as a holiday surprise via paid pre-roll content.

Key Points: 
  • This mesmerizing yule log video features the sights and sounds of a relaxing fireplace along with three Ocean Spray Jellied Cranberry Sauce logs wiggling in front of the hearth.
  • Every year searches for holiday fireplace videos peak around Thanksgiving and into the holiday season.
  • Consumers can either stream directly from the Ocean Spray YouTube Channel or will find it as a holiday surprise via paid pre-roll content.
  • The song is the crux of the campaign's social extension: #JiggleWithUs, a TikTok duet with the jiggling Ocean Spray cranberry sauce set to this beat.

Ocean Spray Partners with JoJo Siwa in "Power Your Holidays™" Social Campaign to #JiggleWithUs

Retrieved on: 
Thursday, November 3, 2022
Holiday, Meal, FREE, Real party in interest, Detroit Grand Pubahs, JoJo Siwa, Marketing, Social media, Jojo, Farmer, Power, Love, Share Our Strength, Television, Life, Cranberry, COE, Music, Amusement park, Ocean Spray, Ocean Spray (cooperative)

BOSTON, Nov. 3, 2022 /PRNewswire/ -- Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, today announced JoJo Siwa, award-winning dancer, singer, actress, and social superstar joins their Power Your Holidays™ social campaign for this year's holiday season. In celebration of the 110th anniversary of Ocean Spray® Jellied Cranberry Sauce, the Power Your Holidays™ campaign and JoJo pay homage to the iconic, beloved jiggle of the sauce through dance to  demonstrate how the cranberry brings the real party. JoJo Siwa uses Ocean Spray's new tune "Wiggle, Wiggle, Jiggle, Jiggle" to create a TikTok duet with Ocean Spray Cranberry sauce.

Key Points: 
  • JoJo Duets the Iconic Ocean Spray Jellied Cranberry Sauce this Holiday Season to a new "Wiggle, Wiggle, Jiggle, Jiggle" Tune
    BOSTON, Nov. 3, 2022 /PRNewswire/ --Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, today announced JoJo Siwa, award-winning dancer, singer, actress, and social superstar joins their Power Your Holidays social campaign for this year's holiday season.
  • JoJo Siwa uses Ocean Spray's new tune "Wiggle, Wiggle, Jiggle, Jiggle" to create a TikTok duet with Ocean Spray Cranberry sauce.
  • "I grew up on Ocean Spray products, and especially love their cranberry sauce during the holidays!"
  • This holiday season, Ocean Spray has also partnered with No Kid Hungry, providing powerful assistance to those who need it most this holiday season.