2010 Football League Championship play-off Final

Sony to become the Official Virtual Fan Engagement Partner of Manchester City Football Club

Retrieved on: 
Tuesday, November 30, 2021

TOKYO, Nov. 30, 2021 /PRNewswire/ -- Sony Group Corporation (hereafter "Sony") is collaboratively exploring with Manchester City Football Club (hereafter "Manchester City"), to maximize the potential of online fan engagement experiences.

Key Points: 
  • TOKYO, Nov. 30, 2021 /PRNewswire/ -- Sony Group Corporation (hereafter "Sony") is collaboratively exploring with Manchester City Football Club (hereafter "Manchester City"), to maximize the potential of online fan engagement experiences.
  • The PoC will leverage the technologies of multiple Sony group companies and the global IP of Manchester City.
  • Manchester City FC is one of 11 clubs comprising the City Football Group and counts New York City FC and Melbourne City FC among its sister clubs.
  • Featuring a 7,000 capacity Academy Stadium, the City Football Academy is also where Manchester City Women's Football Club and the Elite Development Squad train on a daily basis and play their competitive home games.

Manchester City Kicks Off New Partnership With Qualtrics

Retrieved on: 
Thursday, October 14, 2021

Manchester City, English soccer club and 2021 Premier League champions, today announced a new partnership with Qualtrics, the leader and creator of the Experience Management (XM) category, which will make Qualtrics the Clubs Official Experience Management Software Partner.

Key Points: 
  • Manchester City, English soccer club and 2021 Premier League champions, today announced a new partnership with Qualtrics, the leader and creator of the Experience Management (XM) category, which will make Qualtrics the Clubs Official Experience Management Software Partner.
  • Manchester City and Qualtrics new partnership aligns with the Clubs ongoing commitment to provide the best possible matchday experience for fans and will allow the Club to use industry-leading experience management software to listen to fans feedback following each game.
  • Brad Anderson, President of Products and Services, Qualtrics, said: With Qualtrics, Manchester City can listen to and understand fan feedback in real time and take action to improve matchday experiences.
  • Manchester City FC is one of 11 clubs comprising the City Football Group and counts New York City FC and Melbourne City FC among its sister clubs.