Gray to Provide Research and Consulting Services to CBS Owned and Operated Television Stations
ATLANTA, April 02, 2024 (GLOBE NEWSWIRE) -- Gray Television, Inc. (“Gray”) (NYSE: GTN) announced today that CBS has retained Gray’s in-house news research and consulting group, Strategic Insights & Activation Team (“Strat Team”), as a provider of market research and news consulting services to all 14 CBS owned and operated television stations.
- ATLANTA, April 02, 2024 (GLOBE NEWSWIRE) -- Gray Television, Inc. (“Gray”) (NYSE: GTN) announced today that CBS has retained Gray’s in-house news research and consulting group, Strategic Insights & Activation Team (“Strat Team”), as a provider of market research and news consulting services to all 14 CBS owned and operated television stations.
- Gray created the Strat Team in January 2023 to provide an in-house, customized, and action-oriented news consulting team for all Gray markets.
- “We’re thrilled to expand our relationship with CBS by providing their owned and operated stations with first-class news research and consulting,” Gray’s Chief Operating Officer Sandy Breland said.
- Gray’s Vice President of Research and Consulting Chris Archer and Gray’s Director of Research Tony Calfo lead the Strat Team.