Nogin Survey Reveals Key Online Shopping Trends in Advance of the 2023 Holiday Shopping Season
TUSTIN, Calif., Oct. 12, 2023 (GLOBE NEWSWIRE) -- Nogin (Nasdaq: NOGN), a pioneer in Commerce-as-a-Service ("CaaS"), today announced the results of its survey examining online shopping trends and preferences.
- TUSTIN, Calif., Oct. 12, 2023 (GLOBE NEWSWIRE) -- Nogin (Nasdaq: NOGN), a pioneer in Commerce-as-a-Service ("CaaS"), today announced the results of its survey examining online shopping trends and preferences.
- The survey, conducted online by The Harris Poll on behalf of Nogin, polled over 2,000 U.S. adults aged 18 and older.
- With the holiday season approaching, adapting strategies to align with diverse consumer needs could be pivotal for direct-to-consumer (D2C) retailers.
- Free shipping (81%) and discounts (68%) top the list of things online shoppers say would inspire them to purchase online.