DICK'S Sporting Goods and the Boston Athletic Association Announce Multi-Year Partnership
BOSTON, April 13, 2023 /PRNewswire/ -- Today DICK'S Sporting Goods (NYSE: DKS) and the Boston Athletic Association (B.A.A.) announced a multi-year partnership, making DICK'S the official retail sponsor of B.A.A. events, beginning with the 2023 Boston Marathon. DICK'S Sporting Goods will also become the presenting sponsor of the Boston Marathon Fan Fest, a three-day festival held in advance of the iconic race.
- Distance Medley events; solidifies the company's presence in Boston ahead of DICK'S House of Sport opening in Spring 2024
BOSTON, April 13, 2023 /PRNewswire/ -- Today DICK'S Sporting Goods (NYSE: DKS) and the Boston Athletic Association (B.A.A.) - DICK'S Sporting Goods will also become the presenting sponsor of the Boston Marathon Fan Fest , a three-day festival held in advance of the iconic race.
- Located just a short distance from the Boston Marathon finish line, the store will open in the Prudential Center in Spring 2024.
- "We are honored to join forces with the Boston Athletic Association to support race participants and spectators," said Mark Rooks, Vice President, Category Marketing & Partnerships, DICK'S Sporting Goods.