IMC Content Studio

Stagwell Returns to CES 2024: AI and Immersive Experiences Will Drive the 'Year of Competition'

Retrieved on: 
Tuesday, November 14, 2023

NEW YORK and LAS VEGAS, Nov. 14, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, returns to CES 2024 hosted by the Consumer Technology Association (CTA)®, taking place Jan. 9-12, 2023, in Las Vegas. Stagwell experts and client partners will discuss transforming marketing through impactful technology across a variety of activations at the annual expo, with a special focus on the impact of artificial intelligence and immersive experiences on creativity and business.

Key Points: 
  • As we move out of the 'year of efficiency' that characterized 2023, we expect 2024 to be the 'year of competition.'
  • "At Stagwell we're building the runway for AI-based marketing transformation via product innovation, strategic tech partnerships, and creative storytelling that will drive an especially wondrous cycle for consumers."
  • Floor Tours: Brand executives are invited to attend 90-minute tours spanning the North and Central Halls of the LVCC, hosted by technology experts from across Stagwell.
  • If you're a journalist interested in connecting with Mark Penn, Stagwell corporate leaders, or executives from Stagwell agencies in attendance, please email [email protected] .

Deloitte Digital's Latest Research Forecasts Generative AI's Transformation of Content Marketing

Retrieved on: 
Tuesday, October 10, 2023

NEW YORK, Oct. 10, 2023 /PRNewswire/ -- Deloitte Digital's new research on Generative AI in Marketing Content Production reveals that Generative Artificial Intelligence is already reshaping content production for marketing, with 26% of surveyed marketers already using Generative AI, with another 45% planning to by the end of 2024. In a rapidly evolving digital world, content marketing stands as a key element for marketing success for businesses across various industries. The research reveals content marketing has become vital to the digital marketing strategies of 8 in 10 surveyed leaders, with its importance growing between 2022 and 2023.  

Key Points: 
  • NEW YORK, Oct. 10, 2023 /PRNewswire/ -- Deloitte Digital's new research on Generative AI in Marketing Content Production reveals that Generative Artificial Intelligence is already reshaping content production for marketing, with 26% of surveyed marketers already using Generative AI, with another 45% planning to by the end of 2024.
  • The research reveals the demand for marketing content grew by 1.5x in 2023, but marketing teams were only able to meet that demand 55% of the time.
  • By harnessing Generative AI, the Content Studio combines the experience of content creators, data scientists, and AI engineers to efficiently produce personalized, high-quality content for clients seeking to scale their content marketing.
  • At Adobe MAX, Deloitte Digital will showcase its experience in content supply chain and Generative AI, offering insights into the future of content marketing.

Contentful Announces New Products and Capabilities for the Contentful® Composable Content Platform to Intelligently Accelerate Creativity of Digital Teams

Retrieved on: 
Wednesday, October 4, 2023

DENVER and SAN FRANCISCO and BERLIN, Oct. 4, 2023 /PRNewswire/ -- Contentful, a leading composable content platform for digital-first business, announced today the launch of new products and capabilities, including AI-driven advancements, that unlock all digital content across the organization to deliver impactful experiences at scale.

Key Points: 
  • This will revolutionize the way we create, deliver, and interact with content," said Steve Sloan, CEO of Contentful.
  • Highlights of the new and enhanced capabilities across the Contentful Platform, Contentful Studio, and Contentful Ecosystem include:
    The Contentful Platform enables developers to break down content silos and orchestrate content from any source across the organization to create and deliver digital experiences faster, consistently, and at scale.
  • The AI Content Type Generator, announced previously, streamlines the content model creation process so developers can accelerate time to market.
  • Contentful Studio empowers digital teams, including marketers, designers, and content creators, to visually assemble and manage digital experiences for any channel without developer assistance.

Tier One Partners Celebrates 20th Anniversary

Retrieved on: 
Tuesday, September 26, 2023

BOSTON and CHICAGO, Sept. 26, 2023 (GLOBE NEWSWIRE) -- Tier One Partners , a women-owned, award-winning, full-service PR, digital, and content agency, today celebrates its 20th anniversary.

Key Points: 
  • BOSTON and CHICAGO, Sept. 26, 2023 (GLOBE NEWSWIRE) -- Tier One Partners , a women-owned, award-winning, full-service PR, digital, and content agency, today celebrates its 20th anniversary.
  • Throughout the years, Tier One expanded its capabilities to include a Content Studio staffed by copywriters, editors, digital marketers and graphic and UX/UI designers that help brands think and act like powerhouse publishers.
  • And in 2021, Tier One launched its Agile Insights & Analytics Practice to keep clients on the forefront, recognizing and predicting emerging macro trends in real time.
  • To help support the goal of driving diversity in the field of communications and in honor of our 20th anniversary, Tier One has made a donation to the Cathy Hughes School of Communication Annual Fund at Howard University, one of the country's leading HBCUs.

Cornerstone to Showcase Transformative Talent Development Strategies at the 2023 HR Technology Conference

Retrieved on: 
Tuesday, September 26, 2023

Cornerstone OnDemand, Inc., a leader in learning and talent experience solutions, today announced its upcoming attendance at the 2023 HR Technology Conference & Exposition at Mandalay Bay in Las Vegas, Oct. 10-13.

Key Points: 
  • Cornerstone OnDemand, Inc., a leader in learning and talent experience solutions, today announced its upcoming attendance at the 2023 HR Technology Conference & Exposition at Mandalay Bay in Las Vegas, Oct. 10-13.
  • Cornerstone will showcase how it is equipping many of the world’s leading organizations with the technology and insights needed to strengthen the vitality of their workforces and help their employees achieve their full potential.
  • Attendees can connect with Cornerstone at booth 3919 for product demos, giveaways and a first-hand look at:
    Cornerstone’s Talent Experience Platform (TXP), with insights on how talent leaders can use solutions across the Cornerstone TXP to create inspiring and aligned growth opportunities for their people.
  • Cornerstone’s award-winning Opportunity Marketplace , the industry’s first holistic career growth, mobility and talent marketplace.

Built In's Content Studio Platform Helps Hiring Teams Win by Acting Like Marketers

Retrieved on: 
Tuesday, September 19, 2023

CHICAGO, Sept. 19, 2023 /PRNewswire/ -- Built In today announced its new Content Studio platform, which uniquely enables hiring teams to build trusted, "always-on" content - both owned and earned. Content Studio makes it easy to create awareness with high-quality candidates amongst an active community of millions of engaged technology professionals.

Key Points: 
  • CHICAGO, Sept. 19, 2023 /PRNewswire/ -- Built In today announced its new Content Studio platform, which uniquely enables hiring teams to build trusted, "always-on" content - both owned and earned.
  • Content Studio makes it easy to create awareness with high-quality candidates amongst an active community of millions of engaged technology professionals.
  • Feeding that content beast is no small feat when budgets and resources are tight, which is what drove us to create Content Studio.
  • Talent and employer brand leaders need to be able to act and work like marketers with much smaller budgets and smaller teams."

Stagwell's (STGW) Content Studio Returns to Cannes Lions: Renowned Athletes and Senior Brand Marketers Join the Conversation in Special One-on-One Interviews

Retrieved on: 
Tuesday, June 13, 2023

NEW YORK and CANNES, France, June 13, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is once again hosting its "Content Studio" at the Cannes Lions International Festival of Creativity, the largest gathering of the advertising and creative communications industry. This year, Stagwell will host content studios in two different locations: the official Cannes Lions Speakers' Lounge in the Palais, and at its flagship venue, Sport Beach.

Key Points: 
  • This year, Stagwell will host content studios in two different locations: the official Cannes Lions Speakers' Lounge in the Palais, and at its flagship venue, Sport Beach .
  • Stagwell will make the interviews available via online channels including YouTube, LinkedIn, and the website.
  • Building on the success of its Cannes Lions 2022 , CES 2023 and SXSW 2023 Content Studios, Stagwell is committed to democratizing content at exclusive industry events.
  • Over 70 athletes and senior leaders will join Stagwell's content studios, including from brands such as:

Cornerstone Delights Content Curators with Intuitive, AI-powered Content Studio

Retrieved on: 
Wednesday, April 26, 2023

Several Cornerstone customers are sharing the positive impact Content Studio has enabled for their L&D programs:

Key Points: 
  • Several Cornerstone customers are sharing the positive impact Content Studio has enabled for their L&D programs:
    Whole Foods Market: “We were drawn to Content Studio to support our journey of learning and talent enablement,” said Erica Keller, Senior Learning Technology Analyst, Whole Foods Market.
  • “Content Studio will make it easy for our L&D team to curate content, get better insight into new content we don’t currently have and receive AI-based content recommendations that align with the employee’s role, career path and business goals.
  • Content Studio customers also have access to thousands of premium learning courses that are expertly curated and constantly evolving with Cornerstone’s content subscription offering, Cornerstone Content Anytime (CCA).
  • “Content Studio allows for intuitive content discovery with AI, simplicity with a single product and workflow that encourages collaboration among curators.

Modern Health Launches On-Demand Circles in Three New Languages to Increase Global Access to Community Support

Retrieved on: 
Tuesday, January 31, 2023

SAN FRANCISCO, Jan. 31, 2023 /PRNewswire/ -- Modern Health, a leading workplace mental health platform supporting enterprises globally, announced the expansion of its digital community-based support program, Circles, now offering it on-demand in three new languages to transform access to mental healthcare. Modern Health's Circles are a series of digital provider-led sessions designed to help people learn, share and cultivate community. The community support sessions will be offered on-demand to members in English, Spanish, Hindi, and Japanese and feature topics including Processing Stressful World Events, A Beginner's Guide to Self-Compassion, and Mindfulness & Meditation.

Key Points: 
  • Modern Health's Circles are a series of digital provider-led sessions designed to help people learn, share and cultivate community.
  • "The inspiration behind this expansion of Circles is our collective, strongly-held belief that mental healthcare should be a right, not a privilege," said Dr. Jessica Jackson, Clinical Strategy Manager, Mental Health Equity at Modern Health.
  • In the past year, Modern Health has evolved its Circles' topics in line with global stressors, providing support for people across the world.
  • Since its launch, Circles have helped to serve as a strong entry point for people receiving mental health care.

Exile Content Studio Acquires Film Rights to George R.R. Martin’s Hunter’s Run

Retrieved on: 
Wednesday, January 18, 2023

Exile Content Studio announced today that it has acquired the rights to develop a feature film based on the 2007 science fiction novel Hunter’s Run, written by New York Times bestselling author and Game of Thrones creator George R.R.

Key Points: 
  • Exile Content Studio announced today that it has acquired the rights to develop a feature film based on the 2007 science fiction novel Hunter’s Run, written by New York Times bestselling author and Game of Thrones creator George R.R.
  • The duo will also executive produce the film alongside Martin and Vince Gerardis, who produced Game of Thrones and House of the Dragon.
  • Exile Chief Strategy Officer Eric Bromberg said, “It is a dream come true to be working with George R.R.
  • I’m thrilled to be partnering with Exile to bring George, Daniel and Gardner’s brilliant novel to life.”
    Author George R.R.