MBCS

Alfonso Marian Appointed as Global CEO and Chief Creative Officer of Mediabrands Content Studio (MBCS) as the Agency Expands Its Global Content and Creative Offerings

Retrieved on: 
Thursday, February 3, 2022
Marketing, Advertising, Communications, Public Relations, Investor Relations, Leadership, Reprise, The Interpublic Group of Companies, Direct Agency / Rep Electronic Connection, Initiative, Cannes Lions International Festival of Creativity, Creativity, Marketing, Partnership, MBCS, Customer engagement, UM, Movement, NYSE, Multimedia, Running, IPG, Solution, KPI-driven code analysis, Management, Public relations, Ogilvy

On the heels of a banner first year under the leadership of Mediabrands Global Chief Content Officer, Brendan Gaul, MBCS is further strengthening its global offerings by naming Alfonso Marian Global Chief Executive Officer and Chief Creative Officer.

Key Points: 
  • On the heels of a banner first year under the leadership of Mediabrands Global Chief Content Officer, Brendan Gaul, MBCS is further strengthening its global offerings by naming Alfonso Marian Global Chief Executive Officer and Chief Creative Officer.
  • View the full release here: https://www.businesswire.com/news/home/20220128005474/en/
    (L-R) Brendan Gaul, Mediabrands Global Chief Content Officer and Alfonso Marian, Global CEO & Chief Creative Officer, Mediabrands Content Studio (Photo: Business Wire)
    MBCS, the media-born, audience-informed content agency, will support Mediabrands agencies including UM, Initiative and Reprise around the world.
  • Gaul continues as Global Chief Content Chief Officer at Mediabrands leading overall content strategy and direction for IPG Mediabrands while running day-to-day operations at Mediabrands film and television studio, TRAVERSE32, as Global President.
  • Mediabrands Content Studio (MBCS) is part of IPG Mediabrands, the media and marketing solutions division of Interpublic Group (NYSE: IPG).

Study: More Lower-Income Seniors Choosing Medicare Advantage and Finding Better Access to Care

Retrieved on: 
Monday, December 13, 2021
National Black Nurses Association, Plague, Poverty in the United States, Medicare Advantage, SNP, Population, Health, Single-nucleotide polymorphism, Medicare, Medicaid, Better Medicare Alliance, Principal, FFS, DNP, Nursing, Vaccine, CEO, Research, RN, Association, Special needs plan, MBCS, MD, GLOBE, Health insurance

The study, conducted by ATI Advisory and based on Medicare Current Beneficiary Survey (MBCS) data, points to Medicare Advantages increasingly diverse, at-risk population and further shows that dual-eligible beneficiaries in Medicare Advantage experience better access to care compared to FFS Medicare.

Key Points: 
  • The study, conducted by ATI Advisory and based on Medicare Current Beneficiary Survey (MBCS) data, points to Medicare Advantages increasingly diverse, at-risk population and further shows that dual-eligible beneficiaries in Medicare Advantage experience better access to care compared to FFS Medicare.
  • Dual-eligible beneficiaries in Medicare Advantage are more likely to report having a usual source of care (91 93% in Medicare Advantage, 86% in FFS Medicare).
  • They are also more likely to receive key preventive services including:
    mammograms (42% in Medicare Advantage, 34% in FFS Medicare)
    flu shots (68% in Medicare Advantage, 62% in FFS Medicare), and
    blood cholesterol screenings (92% in Medicare Advantage, 84% in FFS Medicare)
    Findings also showed that dual-eligible beneficiaries in Medicare Advantage report more chronic conditions than dual-eligible beneficiaries in FFS Medicare.72% of dual-eligible beneficiaries enrolled in a Medicare Advantage Special Needs Plan (SNP) report having three or more chronic conditions, as do 64% of dual-eligible beneficiaries enrolled in a non-SNP Medicare Advantage plan.
  • While dual-eligible beneficiaries in Medicare Advantage often present even more complex needs than their FFS Medicare counterparts, Medicare Advantage is nonetheless delivering better results in pairing beneficiaries with a usual source of care and providing them with needed preventive services.

Mediabrands Content Studio Debuts First Snapchat Lens in LATAM to Use Body Tracking Technology, an Original Soundtrack and a Voiceover to Promote Amazon Prime Video’s New Maradona Docudrama

Retrieved on: 
Wednesday, November 24, 2021
Technology, Mobile, Wireless, Social Media, Entertainment, Soccer, Film & Motion Pictures, Sports, Marketing, Software, Advertising, Communications, TV and Radio, Music, Consumer Electronics, IMC Content Studio, Amazon, Leg, Argentina v England (1986 FIFA World Cup), Reprise, NYSE, Arm, Partnership, Awareness, Snap, Toque, Rapport, Solution, UM, Hand, MBCS, EVP, Technology, IPG, Marketing, Advertising, Culture, Torso, Soundtrack, Amazon Prime Video, The Interpublic Group of Companies, The hand of God, Multimedia, Estadio Azteca, Orion, Century, Television, Public relations

Mediabrands Content Studio (MBCS) and Rufus, Mediabrands exclusive agency for Amazon, are proud to announce the launch of a groundbreaking new branded content Snapchat lens, mARadona: the Homage of the Century, (Lens)in honor of Amazon Prime Videos new series, Maradona: Blessed Dream.

Key Points: 
  • Mediabrands Content Studio (MBCS) and Rufus, Mediabrands exclusive agency for Amazon, are proud to announce the launch of a groundbreaking new branded content Snapchat lens, mARadona: the Homage of the Century, (Lens)in honor of Amazon Prime Videos new series, Maradona: Blessed Dream.
  • View the full release here: https://www.businesswire.com/news/home/20211124005077/en/
    Mediabrands Content Studio Debuts First Snapchat Lens in LATAM to Use Body Tracking Technology, an Original Soundtrack and a Voiceover to Promote Amazon Prime Videos New Maradona Docudrama (Graphic: Business Wire)
    The history-making Lens allows Snapchatters to physically simulate and experience the sights and sounds of El Diez as he scored his legendary goal at Azteca Stadium in 1986.
  • Fans can then share recorded versions of their attempts and invite others to interact with the Lens.
  • Founded in November 2020, Interpublics Mediabrands Content Studio (MBCS) is part of the media and marketing solutions division of Interpublic Group (NYSE: IPG).

Study Shows Lower COVID-19 Hospitalization, Mortality Rates in Medicare Advantage Than FFS Medicare

Retrieved on: 
Thursday, October 7, 2021
Medicare Advantage, Better Medicare Alliance, COVID-19, COVID, GLOBE, Mortality, Dental care, FFS, Medicare, CEO, MBCS, Infection, Principal, Research, Hospital, Pharmaceutical industry, Health insurance, Life insurance

22% of FFS Medicare beneficiaries hospitalized with COVID-19 died during their hospitalization, compared with 15% of Medicare Advantage beneficiaries hospitalized with COVID-19.

Key Points: 
  • 22% of FFS Medicare beneficiaries hospitalized with COVID-19 died during their hospitalization, compared with 15% of Medicare Advantage beneficiaries hospitalized with COVID-19.
  • COVID-19 mortality:15% of Medicare Advantage beneficiaries hospitalized with COVID-19 died during their hospitalization, as compared to 22% of FFS Medicare beneficiaries.
  • 50% of FFS Medicare beneficiaries hospitalized with COVID-19 were over 75 years old compared to 57% of Medicare Advantage beneficiaries.
  • Medicare Advantage outperformed FFS Medicare, however, on certain types of care, including:
    Ability to get dental care: 72% in Medicare Advantage compared to 66% in FFS Medicare
    Ability to get treatment for an ongoing condition: 70% in Medicare Advantage compared to 66% in FFS Medicare
    Access to care during COVID-19 among dual-eligible beneficiaries:Among beneficiaries dually eligible for Medicare and Medicaid, Medicare Advantage outpaced FFS Medicare on access to non-COVID-19 care, including:
    Ability to get urgent care: 92% in Medicare Advantage compared to 84% in FFS Medicare
    Ability to get treatment for an ongoing condition: 68% in Medicare Advantage compared to 63% in FFS Medicare
    Ability to get a regular check-up: 58% in Medicare Advantage compared to 43% in FFS Medicare
    Access to telehealth before and during the pandemic:Before the pandemic, 21% of Medicare Advantage beneficiaries reported access to telehealth services compared to 16% of FFS Medicare beneficiaries.