Changdeokgung

Visit KOREAN HERITAGE Campaign's New Project to be Connected with Generation MZ: We're in Sync!

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Wednesday, November 30, 2022
Generation, Cultural Heritage Administration, STAYC, HOOK, Millennials, Music, Visit, Multimedia, Rieul, Changdeokgung, Administrator, Life, Generation Z, City, Thai Royal Guards parade, Korea, Map, Dream, Royal guard, Tourism, Nightclub, Entertainment, Film, Chunhyangjeon, Korean, Gyeongbokgung

SEOUL, South Korea, Nov. 30, 2022 /PRNewswire/ -- The Cultural Heritage Administration (Administrator Eung-chon Choi) and the Korea Cultural Heritage Foundation (President: Young-chang Choi) unveiled a new project of the 2022 Visit KOREAN HERITAGE Campaign: "We've Got the Feel: Being In Sync!" in an effort to more closely communicate with Generation MZ – "Millennials" born in 1981-1996, and "Gen Z" born in 1997-2012 - using metaverse contents and videos.

Key Points: 
  • The project mainly consists of online content people can enjoy indoors in the upcoming winter.
  • The first content unveiled is "Visit KOREAN HERITAGE Campaign X Studio Choom" in collaboration with STUDIO CHOOM, a K-pop dance channel created by dance artists and crews.
  • On the swing running game map, users can enjoy Korean traditional culture by doing swinging via the metaverse ranking game.
  • More details about the Visit KOREAN HERITAGE Campaign and "We've Got the Feel: Being in Sync!'

22 S/S Seoul Fashion Week returns in style

Retrieved on: 
Thursday, October 7, 2021
National Cultural Heritage Administration, Naver, Seoul Metropolitan Government, Seoul Metropolitan Library, Collection, Gyeonghuigung, Multimedia, YouTube, DPR, TikTok, Environment, Collaboration, Exhibition, World Heritage Site, View, Beauty, Studio, Changdeokgung, Gyeongbokgung, Time, Industry, Fashion week, Creative industries, Nightclub

SEOUL, South Korea, Oct. 6, 2021 /PRNewswire/ -- The 2022 S/S Seoul Fashion Week, which will showcase new possibilities for digital fashion shows, will reach domestic and foreign audiences online from October 7 (Thursday) to October 15 (Friday).

Key Points: 
  • Through 37 digital fashion films, Seoul Fashion Week will draw attention by not only capturing the past, present, and future of Seoul's cultural heritage, but also introducing designs that contain the value of environment and coexistence, such as upcycles and vegan fashion.
  • The digital runway films of 2022 S/S Seoul Fashion Week, 100% pre-produced, will be transmitted online through the Seoul Fashion Week website, official YouTube channels ( http://www.seoulfashionweek.org ), Naver TV, VLIVE, and TikTok, providing unique enjoyment to domestic and overseas audiences.
  • TikTok is conducting a challenge (fashion rookie) to take a video using the 'fashion cutout MV' effect or 'dress code' sticker from Oct 2 to celebrate 'Seoul Fashion Week'.
  • In addition, there is a 'fashionista' event that can be selected as a fashion hip talker if you upload 5 or more fashion videos during 'Seoul Fashion Week'.