MICHELLE OBAMA ANNOUNCES THE LAUNCH OF PLEZi NUTRITION: A PUBLIC BENEFIT COMPANY WITH A PURPOSE TO HELP RAISE A HEALTHIER GENERATION OF KIDS
NEW YORK, May 3, 2023 /PRNewswire/ -- Today at The Wall Street Journal's Future of Everything Festival, former First Lady Michelle Obama delivered closing remarks on the state of children's health in the U.S. and urged the thousands of industry leaders in the room and streaming online to be part of the change that will bring this generation of kids into a healthier future. As part of her remarks, Mrs. Obama announced the launch of PLEZi Nutrition, a Public Benefit Company on a mission to create higher standards for how the U.S. makes and markets food and beverages for kids, leading with nutrition, taste, and truth.
- The company is focused on lowering sugar content and lowering sweetness to help adjust kids' palates to crave less sweetness overall.
- More than an effort to create better products, PLEZi Nutrition will also provide an educational platform for parents and kids.
- PLEZi is intended to replace sugary drinks and snacks that do not support kids' health and to help promote healthier habits.
- Going forward, PLEZi Nutrition will be investing 10% of profits right back into the broader movement to promote kids' health.