If the shoe fits: What really drives consumer choices for footwear? Market Force study looks at top retail brands to uncover where consumers find their footing
These footwear retailers lead in both loyalty and consumer trust, and they lead by significant margins over other brands.
- These footwear retailers lead in both loyalty and consumer trust, and they lead by significant margins over other brands.
- Other more specialized brands who fared well included Cole Haan, Steve Madden, Doc Martens, Dicks Sporting Goods and Finish Line.
- In a marked departure from consumer behavior in the fashion space, where consumers are driven primarily by value, in footwear brand loyalty is a major factor.
- Brands that are yet to earn significant consumer loyalty should be aware that market leverage can be attained by using promotions to build trial.