WOMEN'S FOOTBALL ALLIANCE HIJACKS THIS YEAR'S BIG GAME WITH NEW #GIVESUSASECOND CAMPAIGN
Retrieved on:
Monday, February 13, 2023
Tennessee Titans, Avocado, Organization, Running, Woman, 1993–94 WFA National League Premier Division, Attention, WFA, Cleveland Browns, Athlete, Football, Sport, NFL, Female, Football Alliance, Doritos, Women's Football Alliance, Research, Advertising, Social media, Washington Commanders, Squarespace
During last night's game, the biggest advertising spectacle in the nation, WFA posed a simple ask to all the major advertising brands: "give us a second".
Key Points:
- During last night's game, the biggest advertising spectacle in the nation, WFA posed a simple ask to all the major advertising brands: "give us a second".
- "We wanted to gain awareness for women's football and garner some love from the big brands spending millions to advertise at the Big Game.
- For a fraction of cost, they could have a big impact by advertising with WFA."
- The campaign kicked off during yesterday's game with a short tweet:
$233,333 - the average cost of every commercial second in tonight's big game.