MAJOR FITNESS Announces a Transformative Rebrand Inspired by the U.S. Air Force's Virtues.
This strategic rebrand hopes to reflect a commitment to the pursuit of excellence, mirroring the qualities of an Air Force Major.
- This strategic rebrand hopes to reflect a commitment to the pursuit of excellence, mirroring the qualities of an Air Force Major.
- "At MAJOR FITNESS, we're inspired by the U.S. Air Force's principles of integrity, courage, and accountability," explains Jay Gong, Founder and CEO.
- With the rise in at-home lifestyles and the increased awareness of personal health, MAJOR FITNESS is now committed to making fitness accessible and personal.
- "We understand the challenges of starting a fitness journey," says Ethan, Head of Marketing at MAJOR FITNESS.