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New IAB Study Reveals Games Advertising Among Top Three Investment Growth Areas Alongside Digital Video

Retrieved on:

Tuesday, March 26, 2024

Research, EMarketer, Growth, Prevalence, ESA, Environment, IAB, Senior, Player, Advertising, Best practice, Marketing, Video

NEW YORK, March 26, 2024 /PRNewswire/ -- Amidst the booming growth of the gaming market, a pioneering study released today during IAB PlayFronts, Changing the Game: How Games Advertising Powers Performance, explores the impact of games advertising. This first-of-its-kind analysis of brands and media agencies quantifies the success, reach, and effectiveness of games advertising, shedding light on why it is a crucial component in the marketing mix.

Key Points:

"This is the first large-scale quantitative analysis of brands and agencies with experience purchasing games advertising," said Jack Koch, Senior Vice President, Research & Insights, IAB.
"The study found that advertisers view games advertising as a measurable, brand safe medium that is effective across the entire consumer journey.
For those using games advertising, it has become an integral and continuously growing part of the marketing mix.
The initiative introduces essential guidelines around creative in games advertising to ensure effective and respectful advertising across various gaming platforms.

FENDER CELEBRATES 70 YEARS OF THE STRATOCASTER®--THE MOST PLAYED, SOUGHT AFTER, AND BELOVED MODEL IN MUSIC HISTORY

Retrieved on:

Tuesday, March 5, 2024

Deep, Strat, Humbucker, ABS, JPY, Magic, History, REI, Fender Custom Shop, PLAYER, Music, Player, Social media, Neck, Fender Deluxe, Anniversary, Live in Maui, Journeyman, Ageing, Limited Edition, EDM, Pedigree, Electricity, Portrait, Supernatural, Sunburst, Juanes, American Ultra, HSS, Gold, Radius, Collection, Singing, Fender (company), Classic, Super Heavy, Platinum, Time capsule, Element, Gameplay, Hard-tail, NOS, GBP, Ultra, Travel, FMIC

HOLLYWOOD, Calif., March 5, 2024 /PRNewswire/ -- Fender Musical Instruments Corporation (FMIC) is celebrating the 70th Anniversary of the Stratocaster® guitar, an unrivaled and iconic masterpiece from the visionary portfolio of founder, Leo Fender. What distinguishes the Stratocaster® is not just its remarkable pedigree, but its capacity to transcend genre, skill levels, and any qualifying parameter. Beloved by enthusiasts with even a passing interest in music, the Stratocaster® holds a special place in the hearts of collectors, seasoned professionals, and dedicated fans who revere this famed model. To commemorate this remarkable milestone, Fender's year-long celebration goes beyond mere nostalgia. It encompasses the release of seven new models, each meticulously designed to pay homage to the Stratocaster® guitars' enduring legacy. These models, featuring two existing classics adorned in the Stratocaster® guitars famous 2-Color Sunburst finish and five limited edition anniversary models, symbolize Fender's commitment to innovation, acknowledging the evolving musical landscape and mission to inspire the next generation of players, ensuring the Stratocaster® guitars influence continues to resonate for years to come.

Key Points:

When he picked up his Stratocaster®, strap yourself in, because he's going to take you on a wild, free ride.
"After 70 years, the Stratocaster® guitar is the electric guitar most often played by today's artists, on stage, in studio and at home.
To honor the celebration, Fender is unveiling a new line of 70th Anniversary Stratocaster® models, only available for purchase in 2024.
In addition, the Fender Custom Shop is unveiling a limited-edition collection that celebrates the rich heritage and legacy of this remarkable instrument.

Hellmann's Declares a New Holiday, Sick of Food Waste Day, and Encourages Fans to Fight Food Waste the Monday after the Big Game

Retrieved on:

Monday, February 5, 2024

Partnership, Policy, Food, Meal, Big Game, Senior, Restaurant, Eating, Sick, Food Recovery Network, School, Tailgate, Hunger, FRN, Holiday, Player

ENGLEWOOD CLIFFS, N.J., Feb. 5, 2024 /PRNewswire/ -- The Big Game is one of the largest food waste occasions of the year, with over 140K pounds of extra food from the Big Game and official events alone. So, this Monday, Feb. 12, Hellmann's is inviting everyone, including those not going to work, to work at fighting food waste by closing their laptop and opening the fridge. Simply put, Hellmann's is sick… of food waste.

Key Points:

Simply put, Hellmann's is sick… of food waste.
The #1 selling mayonnaise brand is declaring a new holiday the day after the Big Game: Sick of Food Waste Day .
The lucky winner will also help next year's Big Game food recovery efforts alongside Hellmann's partner, Food Recovery Network (FRN), one of the largest student-led movements fighting food waste to end hunger in America.
Visit Hellmann's Sick of Food Waste Day site for recipes to inspire your post-game day eats and to learn more about Hellmann's initiative.

Multiplayer Strategy Game “RoboHero” Featuring Seamless Integration of Tokens and NFTs to Launch on WEMIX PLAY

Retrieved on:

Friday, February 2, 2024

Enter story mode (Player vs Environment) and win successive missions to collect NFT items, or join multiplayer mode (Player vs Player) to fight opponents for $ROBO.

Key Points:

Enter story mode (Player vs Environment) and win successive missions to collect NFT items, or join multiplayer mode (Player vs Player) to fight opponents for $ROBO.
“RoboHero”, a Web3-based game, offers the following key features:
Players can purchase RoboHero robots in RoboHero LootBoxes using $ROBO tokens.
In Story Mode, players explore new territories, battle bosses, and earn in-game tokens to upgrade their robots and equipment.
More about NFTs - Equipment, Lands, Mines, Billboards
The game includes numerous NFT implementations, such as lands, billboards, mines and items.

LBank Exchange Amplifies Play-to-Earn Opportunities with Nia Ground (NIAT) on December 7, 2023

Retrieved on:

Monday, December 11, 2023

Crypto, Mechanics, Learning, Environment, Player versus environment, RPG, Non-fungible token, P2E, Crypto Wars, NFT, Player, NIA, F2P, PvP, Cryptocurrency

Users of LBank Exchange can brace themselves for the NIAT/USDT trading pair, which went live already.

Key Points:

Users of LBank Exchange can brace themselves for the NIAT/USDT trading pair, which went live already.
LBank Exchange is thrilled to announce the listing of Nia Ground (NIAT), an innovative Free-to-Play (F2P) and Play-to-Earn (P2E) turn-based NFT game that stands out in the digital gaming landscape.
NIA Ground blends the excitement of traditional gaming with the emerging world of blockchain technology, allowing players to earn incentives through their gameplay.
NIA Ground also introduces a distinctive feature called Crypto War, aimed at educating players about the cryptocurrency market.

Grupo Bimbo Signs Aitana Bonmatí, the World’s Best Soccer Player, to Boost Female Talent

Retrieved on:

Tuesday, December 5, 2023

FC Barcelona, Dream, Family, Partnership, Athlete, Woman, Golden Ball, Football, Female, Season, Grupo Bimbo, Player, Sport, Organization, The, FC

Aitana Bonmatí, FC Barcelona soccer player and Spanish National Soccer Team member, will be the global brand ambassador for BIMBO®️.

Key Points:

Aitana Bonmatí, FC Barcelona soccer player and Spanish National Soccer Team member, will be the global brand ambassador for BIMBO®️.
HORSHAM, Pa., Dec. 05, 2023 (GLOBE NEWSWIRE) -- Grupo Bimbo, the leading global bakery and current Global Partner of FC Barcelona and Main Partner of Female FC Barcelona, announced the addition of Spanish soccer player Aitana Bonmatí as a brand ambassador.
For a year, Grupo Bimbo has been a Global Partner of FC Barcelona and the Main Partner of Female FC Barcelona.
With initiatives like these, Grupo Bimbo continues to promote actions that allow us to nourish a better world.

Meet GamerTech® at "Scholars" Event

Retrieved on:

Wednesday, November 22, 2023

Well, Player, Entrepreneurship, Oxygen, Newport World Resorts, Scholar, The Co Founder, Dignitas, Esports, Amila, Collegiate, Partnership, PWR, Physical, Video game

The event takes place November 27th and 28th at Worlds Resort Las Vegas and will include conferences, networking opportunities and awards, including Player of the Year presented by GamerTech®.

Key Points:

The event takes place November 27th and 28th at Worlds Resort Las Vegas and will include conferences, networking opportunities and awards, including Player of the Year presented by GamerTech®.
"Through these events, we're fully embracing the future of esports and striving to equip gamers with the essential resources to nurture their careers."
That's why we are happy to introduce our first performance-boosting wearable product, the Magma Glove, at this event.
Join us at the Scholars event to see the latest from GamerTech®, the gaming community and fellow players and partners.

Meet GamerTech® at "Scholars" Event

Retrieved on:

Wednesday, November 22, 2023

Well, Player, Entrepreneurship, Oxygen, Newport World Resorts, Scholar, The Co Founder, Dignitas, Esports, Amila, Collegiate, Partnership, PWR, Physical, Video game

The event takes place November 27th and 28th at Worlds Resort Las Vegas and will include conferences, networking opportunities and awards, including Player of the Year presented by GamerTech®.

Key Points:

The event takes place November 27th and 28th at Worlds Resort Las Vegas and will include conferences, networking opportunities and awards, including Player of the Year presented by GamerTech®.
"Through these events, we're fully embracing the future of esports and striving to equip gamers with the essential resources to nurture their careers."
That's why we are happy to introduce our first performance-boosting wearable product, the Magma Glove, at this event.
Join us at the Scholars event to see the latest from GamerTech®, the gaming community and fellow players and partners.

Wemade announces Strategy SLG Street Wars: Hero Domination WEMIX PLAY Onboarding Deal

Retrieved on:

Thursday, October 19, 2023

Non-fungible token, Player, Blockchain, Ecosystem, Cryptocurrency, PvP

Seoul, South Korea, Oct. 19, 2023 (GLOBE NEWSWIRE) -- Leading South Korean blockchain game developer Wemade and Monument Entertainment, a Hong Kong-based game developer, signed a WEMIX PLAY onboarding deal for the latter’s blockchain game, Street Wars: Hero Domination.

Key Points:

Seoul, South Korea, Oct. 19, 2023 (GLOBE NEWSWIRE) -- Leading South Korean blockchain game developer Wemade and Monument Entertainment, a Hong Kong-based game developer, signed a WEMIX PLAY onboarding deal for the latter’s blockchain game, Street Wars: Hero Domination.
With more than 9 million cumulative users, WEMIX PLAY is Wemade’s global blockchain gaming platform serving a wide range of more than 100 diverse games.
Key features of the game include the ability to role-play different characters and manage gangs amid an expanding empire.
WEMIX PLAY is expanding its ecosystem, partnering with game developers in North America, Europe, Asia and more.

Sports Analytics Market set to grow by USD 4.23 billion from 2022 to 2027, Growing demand for mobile applications in sports drives the market - Technavio

Retrieved on:

Friday, September 15, 2023

The potential growth difference for the sports analytics market between 2022 and 2027 is USD 4.23 billion.

Key Points:

The potential growth difference for the sports analytics market between 2022 and 2027 is USD 4.23 billion.
Growing demand for mobile applications in sports is notably driving the growth of the market.
Consequently, the rising demand for mobile apps in sports is anticipated to fuel the growth of the market during the forecast period.
One of the key factors driving the sports software market growth is the growing demand for sports analytics.