1966 Notre Dame vs. Michigan State football game

Gaming App Install Ad Spend Reaches $26.7 Billion Globally Despite Slowing Growth in Installs According to New AppsFlyer Report

Retrieved on: 
Wednesday, March 8, 2023
Apps, Applications, Technology, Electronic Games, Entertainment, Marketing, Advertising, Communications, Professional Services, Software, Data Analytics, IOS, 1966 Notre Dame vs. Michigan State football game, IAA, CPI, RPG, Growth, United Kingdom, AppsFlyer, Yoy, Privacy, SKAN, IAP, Edition, Consumer, Video game, Apple, Android

Overall, Android game app installs rose slightly, by 8% compared to 2021, whereas iOS game app installs showed a small decline, with a 5% drop.

Key Points: 
  • Overall, Android game app installs rose slightly, by 8% compared to 2021, whereas iOS game app installs showed a small decline, with a 5% drop.
  • Despite the hurdles, however, mobile gaming remains a lucrative powerhouse nearing three billion players globally.
  • Key Insights from the 2023 State of Gaming App Marketing:
    $26.7 Billion total gaming app install ad spend worldwide in 2022.
  • Worldwide, Android game app installs rose slightly in 2022, iOS game app installs showed a small decline.

Comscore to Present Annual State of Gaming Webinar Showcasing Latest Audience Trends

Retrieved on: 
Wednesday, September 29, 2021
Behavior, NASDAQ, Advertising, Multimedia, SCOR, Esports, Commercial, Comparison of multi-paradigm programming languages, 1966 Notre Dame vs. Michigan State football game, Video game, Entertainment

The webinar, featuring Senior Director of Survey Innovation Ian Essling and Vice President for Commercial Paul Wright, will examine the gaming landscape and consumer behaviors and attitudes across desktop, mobile and console gaming.

Key Points: 
  • The webinar, featuring Senior Director of Survey Innovation Ian Essling and Vice President for Commercial Paul Wright, will examine the gaming landscape and consumer behaviors and attitudes across desktop, mobile and console gaming.
  • With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence.
  • A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.
  • To learn more about Comscore, visit www.comscore.com .