"AI and Innovation: a creative revolution in business?" Publication of a new book by SKEMA's professor, Margherita Pagani
PARIS, Oct. 11, 2023 /PRNewswire/ -- In her new book, Margherita Pagani explores the interaction between artificial intelligence and business creativity.
- PARIS, Oct. 11, 2023 /PRNewswire/ -- In her new book, Margherita Pagani explores the interaction between artificial intelligence and business creativity.
- "Artificial Intelligence for Business Creativity" examines the extent to which AI is capable of supporting the creative process within businesses.
- Professor of artificial intelligence in marketing, Margherita Pagani is director of the SKEMA Centre for Artificial Intelligence research laboratory.
- A world-renowned and award-winning researcher, her publications in top international journals focus on the impact of AI on consumer behavior and on digital ecosystems.