Society Pass (Nasdaq: SOPA)/Thoughtful Media Group Collaborates With Magnite to Develop Retail Media Network in Southeast Asia
Singapore, Oct. 27, 2022 (GLOBE NEWSWIRE) -- via NewMediaWire -- Thoughtful Media Group Inc (“Thoughtful Media Group” or “TMG”), the Thailand-based, digital advertising arm of Society Pass Incorporated (Nasdaq: SOPA) (“SoPa” or the “Company”), Southeast Asia’s (“SEA”) leading data-driven loyalty and e-commerce ecosystem, today announced a collaboration with Magnite, Inc. (NASDAQ: MGNI) (“Magnite”), the world’s largest independent omnichannel sell-side advertising platform. Magnite serves as the first sell-side platform connected to the TMG Media Network, a premium omnichannel cross-platform advertising solution for international and regional brand advertisers.
- Magnite serves as the first sell-side platform connected to the TMG Media Network, a premium omnichannel cross-platform advertising solution for international and regional brand advertisers.
- For brand advertisers, the TMG Media Network offers an unprecedented combination of scale and personalized media, targeting SEA markets and their combined 650 million population.
- Magnite enables programmatic activation and expands demand facilitation for TMG Media Network across its omnichannel inventory.
- Advertisers and publishers are then able to activate data from TMG Media Network through Magnite, unlocking new opportunities to reach audiences at scale across ad formats for brands.